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Gameball on Postscript
Gameball on Postscript

Integrate Gameball with Postscript to Enhance Your SMS Marketing Campaigns.

Ganna Adnan avatar
Written by Ganna Adnan
Updated this week

Platform

Plan

Shopify

Starter, Pro, and Guru

Gameball and Postscript integration allows you to leverage customer engagement data from Gameball to power your SMS marketing campaigns in Postscript. Follow this guide to seamlessly connect the two platforms and maximize the impact of your loyalty and marketing efforts.

Key Benefits

  • Increase Engagement: Use loyalty data to deliver messages at pivotal moments in a customer’s journey, fostering a stronger connection.

  • Boost Conversion Rates: Tailor SMS campaigns with Gameball data for higher conversions.

  • Automate for Consistency: Set automated flows to keep your brand top-of-mind with your customers.

Integration Highlights

This integration enables you to:

  1. Add Loyalty Data to Subscriber Profiles: Gameball loyalty data, like points balance and loyalty tier, appears as custom properties within Postscript.

  2. Automate Messaging with Loyalty Triggers: Trigger flows based on loyalty events, such as points earned.

  3. Segment for Targeted Campaigns: Use Gameball properties to create specific customer segments in Postscript, ensuring campaigns reach the right audience.

  4. Personalize Messages: Customize SMS content using Gameball properties to deliver more personalized, engaging messages.

Step 1: Prerequisites

Before starting the integration, ensure the following:

  • You have an active Gameball account.

  • You have an active Postscript account.

  • Access to admin permissions in both platforms.

Step 2: Copy the API key from Postscript

Go to the Postscript dashboard and follow these steps:

  1. Log in to your Postscript Dashboard.

  2. Go to Settings > API.

  3. Click Create Security Key Pair.

  4. Once the new key is generated, enter the label

  5. Click Show and copy the private key.
    ​

Step 3: Install Postscript on Gameball (API Access)

  1. Log in to your Gameball Dashboard.

  2. Navigate to the Integrations from the left menu.
    ​

  3. Select PostScript.

  4. Click Connect

  5. Paste the Generated API Key from PostScript

    • and click Next.

Gameball Events to Postscript

Gameball tracks various customer events (e.g., points earned, redeemed, levels achieved). Gameball automatically maps these events to Postscript to use them in your campaigns.

The following events to Postscript are automatically synced:

  • Coupon Created

  • Coupon Redeemed

  • Reward Campaign Achieved

  • Order Placed
    ​

Synced Customer Data

Gameball ensures Postscript receives real-time updates about customer actions.

These are the automatically synced customer attributes. Here are all the attributes that can be used:

  • Customer ID: gb_id

  • Date of Birth: gb_birthday

  • Join Date: gb_join_date

  • Tier Name: gb_level_name

  • Wallet Points: gb_wallet_points

  • Pending Points: gb_pending_points

  • Tier Progress: gb_level_name

  • Tier ID: gb_level_id

  • Completed Reward Campaigns: gb_completed_challenges

  • Referral Code: gb_referral_code

  • Referral Link: gb_referral_link

  • Tags and Segments: gb_tags_and_segments

Step 6: Creating segments based on Loyalty data

Segmentation is a helpful tool that allows you to send targeted messages to a specific group of subscribers based on the existing Gameball attributes.

  1. From your Postscript Dashboard, go to Messaging

  2. Click Segments > Create Segment

  3. Enter the name of your new segment

  4. Below Segment Criteria, click on the pre-selected filter to replace it
    ​

  5. From the dropdown menu, select any of the Gameball available attributes

  6. Optional: Click + Add Rule to add an or connector within the same filter

  7. Optional: Add more filters for your segment if needed

  8. Click Save Segment.
    ​


Other suggested Set Ups you can create from Gameball-Postscript Integration

  1. Trigger Automation Flows:

    • Within Postscript, set up an automation flow.

    • Choose from the Gameball events listed (e.g., Points Earned.)

    • Configure personalized SMS content for each event.

  2. Personalizing Messages:

    • Use Gameball properties directly in SMS content, enabling unique and relevant messages for each customer’s loyalty journey.

Frequently Asked Questions

Q: What happens if my Gameball data doesn’t sync immediately with Postscript?
​A: We’ve built a retry mechanism for quick data synchronization. However, if you encounter delays, check your integration settings or contact support.

Q: Will my customer data be secure?
​A: Yes, only Gameball-related loyalty data is passed to Postscript, ensuring data safety and compliance with privacy regulations.

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