Through Gameball, you can always create any sort of communication campaign such as emails, Web messages, Mobile Push, or SMS. In these messages' content, you can always use variables to personalize the message and make it more relevant.
For example, you can use info such as customer name, tier, referral line, etc. These communication campaigns could be triggered by actions a customer does.
Now, with every transactional-related action a customer takes, you can use a new set of dynamic action-related variables in your message based on the type of event that took place. For example, if a customer just completed an order, a triggered message could be sent that includes details of the order like the price and order id.
What to use the Dynamic Variables for?
By allowing event-triggered messages to dynamically incorporate event properties into their content. Whether you’re sending an email, web message, push notification, or SMS, you can now use event-specific data as variables within the message body.
This update is particularly useful for transactional messages, ensuring that every communication is relevant, personalized, and context-aware.
Use Cases:
Subscription Renewal Completion with Personalized Details
Send an automated renewal thank you message via email, push, or SMS, including customer-specific details like the subscription plan name, ID, and the amount charged.
Example: "Hey [Customer Name], your [Gold Membership] subscription was renewed successfully for [Amount] and your payment ID is [Payment ID]. Enjoy our uninterrupted benefits!"
Shipment & Delivery Updates with Live Tracking Links
For e-commerce stores, dynamically insert tracking numbers, estimated delivery dates, and tracking links in emails and SMS.
Example: "Your order [#Order ID] has been shipped! 🚚 Track your package here: [Tracking Link]. Expected delivery: [Delivery Date]."
How do I set up and trigger transactional communication campaigns using dynamic variables?
Like creating any communication campaign, from the left bar, go to Campaigns then Communication, then click Create Communication Campaign.
Choose the type of campaign.
Follow the normal configuration steps for creating a communication campaign.
However, under Triggers, you must choose Action based.
Choose the type of transactional action you want to set as a trigger for the message. You can choose actions.
Proceed with the scheduling step. Afterwards, you will move to the Composing part.
In this part, while composing the Head and Body of your message, you can integrate some variables into the message.
To use the event-related Dynamic Variables, scroll down the list to find them under Event Variables.
How do I set up and trigger transactional Email campaigns using dynamic variables?
Emails usually have a slightly different configuration process. To create an email using dymanimc variables, follow the first steps of creating an action-based communication campaign, then when you reach the step for writing the content or body of the email. Click Merge Tags to use the event related variables.
