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Insider App Integration

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Written by Ayman Toukhy
Updated over a month ago

Gameball and Insider integration allows you to leverage customer engagement data from Gameball to power your email marketing campaigns in Insider. Follow this guide to seamlessly connect the two platforms and maximize the impact of your loyalty and marketing efforts.

Why Integrate Insider with Your Gameball Account?

By integrating Insider with Gameball, you unlock the ability to target and segment customers based on their loyalty to your app. This powerful integration allows you to:

  • Segment contact lists based on Gameball customer attributes (e.g., points balance, tier), and events created.

  • Send personalized emails by including loyalty-related data, such as customer tier and reward points, in your email templates.

  • Track and trigger campaigns based on specific customer events, such as coupons created, orders placed, and reward achievements.

Data Import Scenarios:

The integration between Gameball and Insider ensures that your customer data is always up-to-date in Insider. Gameball's customer attributes will be imported into Insider whenever a customer is created or performs any action.

This allows Insider to have the latest information, enabling you to deliver personalized and timely communication to your customers. The following table outlines the specific scenarios in which data is imported and updated.

Scenario

Trigger

Description

Customer Attributes Sync to Insider

  • Upon Customer Creation

  • After any new action created by the customer (e.g.: achievement, transaction, points expiry, etc.)

Gameball's customer attributes will be imported into Insider. The data will be imported and updated once a customer is created or if they perform any action.

Imported Data:

  • ID

  • Email

  • Join Date

  • Mobile Number

  • Birthday

  • Gender

  • Points balance

  • Pending points

  • Current level name

  • Current level order

  • Next Level

  • Next level threshold

  • Level Progress

  • Progress to achieve next level

  • Last order awarded points

  • Referral Code

  • Referral Link

  • Tags

  • Segments

  • RFM segments

  • Latest created coupon

  • Latest used coupon

  • Count of rewarded campaigns

  • Starting Store (store of account creation)

  • Connecting Store (store of the last transaction)

  • Store of First Transaction

  • Average Basket

  • Number of Transactions:

  • Transactions Amount in the Last Rolling Year

  • Total Net Amount of Transactions

  • Unit per Transaction (Unit Per Trx)

  • Earned Points:

  • Redeemed Points:

  • Expired Points:

  • Date of First Transaction

  • Date of Last Transaction

Update & Notify Insider with Every Order Placed by the Customer

  • "Order Placed" Event: Order Placed by Customer & Received by Gamebll

Once an order is placed by a customer, the following order attribute data is sent to Insider:

  • Order ID

  • Order Date

  • Total Paid

  • Total Price

  • TotalShipping

  • TotalTax

  • TotalDiscount

  • Discount Codes

  • Extra

  • Redeemed Amount

  • Rewarded Points

  • Equivalent Points Value

Update & Notify Insider with Every Coupon Created for the Customer

  • "Coupon Created" Event: Coupon Created for the Customer

Once a coupon is created for the customer, the following Coupon details will be available on Insider linked to the customer's data:

  • Coupon Code

  • Type

  • Value

  • Coupon Name

Update & Notify Insider with Every Coupon Burnt within an Order

  • "Coupon Used" Event: Customer burnt the coupon while placing an order.

Once a coupon is used by the customer, the following details will be available on Insider linked to the customer's data:

  • Coupon Code

  • Type

  • Value

  • Order ID

  • Coupon Name

  • Channel(POS, Online, etc.)

  • Order Quantity

Update & Notify Insider with Every Reward Campaign Achieved

  • "Reward Campaign Achieved" Event: Customer Achieved a Reward Campaign

Once a Reward Campaign is achieved by the customer, the following details will be available on Insider linked to the customer's data:

  • Internal Name

  • Name

  • Reward (Points, Points&Score, Coupon Values)

  • Coupon Type (in case the reward was a coupon)

  • Equivalent Value of Rewarded points (in case the reward was in the form of points, Points&Score)

  • Achievement Date

Update & Notify Insider with Customer Deletion

  • Customer was removed from Gameball

Once a customer is deleted from Gameball, after 24 hours, the customer gets deleted from Insider

!Note: You have the option to disable the deletion feature from Insider

Notify Insider after every order placed by the customer for each line item bought

  • Order received by Gameball

Send event call to Insider "Purchase" with all attributes of the Item and the order ID

  • orderId

  • Product Title

  • Unit Price

  • Vendor Name

  • Product ID

  • Weight

  • Quantity

  • SKU

  • Collections array

  • Tags array

  • Taxonomy array

  • "Extra." Any added attributes to this object will be sent inside the event

How to Configure Insider on Gameball

Follow these steps to connect Insider with Gameball and make the most of your loyalty data:

  1. Ensure Your Widget is Published

    • Note: Not publishing the widget could impact the integration process, so ensure it's live before proceeding.

  2. Access the Gameball Admin Dashboard

    • Navigate to Integrations in the menu.

  3. Add Insider Integration

    • Scroll down to Insider app and click on Connect.

      ​

  4. Copy and Paste Partner Name into Gameball

    • In your Insider account, go to the top right corner, click Settings > "App Name" Settings > Account Settings.

    • Copy Partner Name
      ​

    • Go back to your Gameball dashboard, paste the Name.

  5. Create an API Key in Insider

    • In your Insider account, go to the top right corner, click Settings > "App Name" Settings > Integration Settings.
      ​

      ​

    • Scroll down and you will find, Generate API key

      ​

    • Choose Unified Customer Database and click Next

Important: Choosing a different type for the API Key may prevent the integration from functioning properly.

  1. Copy and Paste the API Key into Gameball

    • Once you've generated the API key in Insider, copy it.

    • Go back to your Gameball dashboard, paste the key, and click Next.

  2. Map Gameball Events to Insider

    Gameball tracks various customer events (e.g., points earned, redeemed, tiers achieved). Map these events to Insider to use them in your campaigns.

    1. In the Gameball Dashboard, go to Integrations.

    2. Select Insider from the list of available integrations.

    3. Map the following events to Insider:

      • Coupon Created

      • Coupon Redeemed

      • Reward Campaign Achieved

      • Order Placed

    4. Confirm the event mappings and save.

  3. Sync Customer Data

    Syncing customer data ensures Insider receives real-time updates about customer actions.

    1. In the Gameball Dashboard, navigate to Integrations > Insider.

    2. Enable the Customer Sync toggle.

    3. Choose the customer attributes to sync. Here are all the attributes that can be sent:

      • Customer ID

      • Date of Birth

      • Join Date

      • Tier Name

      • Wallet Points

      • Pending Points

      • Tier Progress

      • Tier ID

      • Completed Reward Campaigns

      • Referral Code

      • Referral Link

      • Tags and Segments

    1. Save your settings.

  4. Check Out Synced Customer

    • In the User Profiles section, you will find a table with all the automatically synced Gameball customers.

  5. Trigger Flows Based on Gameball Events

    • In addition to attributes, you will see real-time Gameball events such as:

      • Coupon Created

      • Coupon Used

      • Reward Campaign Achieved

      • Order Placed

      • Purchase

Each event will be synced in real-time, allowing you to send highly targeted campaigns and flows in Insider.

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