Gameball and Insider integration allows you to leverage customer engagement data from Gameball to power your email marketing campaigns in Insider. Follow this guide to seamlessly connect the two platforms and maximize the impact of your loyalty and marketing efforts.
Why Integrate Insider with Your Gameball Account?
By integrating Insider with Gameball, you unlock the ability to target and segment customers based on their loyalty to your app. This powerful integration allows you to:
Segment contact lists based on Gameball customer attributes (e.g., points balance, tier level), and events created.
Send personalized emails by including loyalty-related data, such as customer level and reward points, in your email templates.
Track and trigger campaigns based on specific player events, such as coupons created, orders placed, and reward achievements.
How to Configure Insider on Gameball
Follow these steps to connect Insider with Gameball and make the most of your loyalty data:
Ensure Your Widget is Published
Note: Not publishing the widget could impact the integration process, so ensure it's live before proceeding.
Access the Gameball Admin Dashboard
Navigate to Integrations in the menu.
Add Insider Integration
Scroll down to Insider app and Click on Connect.
Copy and Paste Partner Name into Gameball
In your Insider account, go to the top right corner, click Settings > "App Name" Settings > Account Settings.
Copy Partner Name
Go back to your Gameball dashboard, paste the Name.
Create an API Key in Insider
In your Insider account, go to the top right corner, click Settings > "App Name" Settings > Integration Settings.
Scroll down and you will find, Generate API key
Choose Unified Customer Database and click Next
Important: Choosing a different type for the API Key may prevent the integration from functioning properly.
Copy and Paste the API Key into Gameball
Once you've generated the API key in Insider, copy it.
Go back to your Gameball dashboard, paste the key, and click Next.
Map Gameball Events to Insider
Gameball tracks various customer events (e.g., points earned, redeemed, levels achieved). Map these events to Insider to use them in your campaigns.
In the Gameball Dashboard, go to Integrations.
Select Insider from the list of available integrations.
Map the following events to Insider:
Coupon Created
Coupon Redeemed
Reward Campaign Achieved
Order Placed
Confirm the event mappings and save.
Sync Customer Data
Syncing customer data ensures Insider receives real-time updates about customer actions.
In the Gameball Dashboard, navigate to Integrations > Insider.
Enable the Customer Sync toggle.
Choose the customer attributes to sync. Here are all the attributes that can be sent:
Customer ID
Date of Birth
Join Date
Tier Name
Wallet Points
Pending Points
Tier Progress
Tier ID
Completed Reward Campaigns
Referral Code
Referral Link
Tags and Segments
Save your settings.
Check Out Synced Customer
In the User Profiles section, you will find a table with all the automatically synced Gameball customers.
Trigger Flows Based on Gameball Events
In addition to attributes, you will see real-time Gameball events such as:
Coupon Created
Coupon Used
Reward Campaign Achieved
Order Placed
Purchase
Each event will be synced in real-time, allowing you to send highly targeted campaigns and flows in Insider.