Take a look at what the Gameball product team has been working on recently.
1. The Catcher Game: A New Reward Campaign
Platform | Shopify, Salla, Others |
Plan | Shopify & Salla: PRO+ Others: Locked by default (Available as an Addon) |
Channel | Web, Mobile |
The Catcher campaign is an interactive gamification tool where customers collect specific items within a time frame to earn rewards. Avoiding unnecessary items is key, as each mistake costs a life. This campaign helps you engage customers, boost visibility, and increase conversions. Try it yourself!
Use Cases
Increase Engagement with Time-Limited Tasks: Time-sensitive gameplay encourages frequent participation, driving engagement and retention.
Brand-Sponsored Challenges: Brands can sponsor games, driving engagement and creating new revenue streams for Gameball customers.
Promote Seasonal or Exclusive Offers: Use the campaign to highlight limited-time promotions, driving traffic and sales.
2. SMS Reminder for Expiring Points
Platform | All Platforms |
Plan | Plans supporting SMS |
Channel | Mobile |
We’ve introduced a new option within SMS notifications that allows you to automatically notify customers 15 days before their points expire, helping boost engagement and reduce unused points and rewards. Learn how to create an SMS campaign.
Use Case & Value
Customer Retention: Give customers a gentle nudge to come back and redeem their points before they lose them.
Increased Redemption Rates: Prompt action from customers who may otherwise forget about expiring points.
Frictionless Communication: Seamlessly integrated within Gameball’s communication system, no manual scheduling needed.
How It Works
A pre-expiry SMS notification is triggered 15 days before the customer's points expire.
You can enable or disable this feature directly from the SMS notifications settings page.
Message content follows your configured SMS template and branding.
3. Sort the Redemption Options Order in the Widget
Platform | All Platforms |
Plan | All |
Channel | All |
We’re giving you more power to tailor their customer experience! With our new Redemption Sorting Controls, you can now fully manage the display order of your redemption options inside the widget, highlighting key rewards and simplifying navigation for your customers. Learn how to control widget component visibility.
Business Use Cases & Benefits
Highlight Key Rewards: Promote your top-performing or limited-time redemption options by placing them front and center.
Customer Experience Control: Customize how options are displayed to match your brand or campaign goals.
Boost Conversions: Direct attention to low-barrier or high-value rewards to increase engagement.
Key Features
Three Sorting Modes:
Auto by Creation Date: Displayed chronologically by setup date.
Auto by Points Required: Sorted from lowest to highest cost.
Manual Sorting: Drag and drop redemption items to reorder them exactly how you like.
Pinned Dynamic Rewards: “USD 0.01 per point” or similar dynamic options are always shown at the top, regardless of sorting method.
Real-Time Preview: Instantly visualize how sorting changes will look inside your live widget, just like our badge preview.
4. Open Widget Directly to a Specific Redemption Option
Platform | All Platforms |
Plan | All |
Channel | Web, Mobile |
We’ve made it easier than ever to connect your marketing campaigns to Gameball rewards. You can now deep-link directly to a specific redemption option inside the widget, whether it's Free Shipping, a Free Product, or a Discount Code, offering a seamless path from promotion to redemption.
Use Cases & Benefits
Higher Engagement: Drive more redemptions by linking CTA buttons, banners, or push notifications directly to the reward.
Frictionless Experience: Eliminate extra steps; let customers land right on the reward you want them to see.
Campaign Alignment: Match your reward with the message. Running a “Free Gift” promo? Take customers directly there.
Key Features
New Widget Deep-Linking Parameter: Developers can now append a reward ID to the widget trigger code to open a specific redemption item.
Redemption ID Visibility: Every reward option now includes a unique ID accessible via the 3-dots menu on the dashboard.
Full Widget Context: The widget opens with full redemption details (points, rules, image, etc.) and “Redeem” button preloaded.
Works Across Channels: Embed links in web banners, emails, mobile CTAs, or even QR codes.
Example Use Case
A marketing banner with the CTA based on the customer points balance “Get Your Free Soda Now!” can now open the widget directly to the soda reward redemption page.
Other Improvements
1. Exclude Specific Customers Across All Campaign Types and Modules
We’ve rolled out the ability to exclude specific customers from all campaign types, including Reward Campaigns and Automation Campaigns, as well as across every Gameball module that supports audience selection.
Use Cases & Benefits
Greater Control: Fine-tune your targeting strategy by removing certain customers from receiving specific promotions or messages.
Avoid Overexposure: Prevent power customers or test accounts from being included in active campaigns.
Enhance Personalization: Exclude irrelevant audiences for better-performing, more focused customer experiences.
Example: Exclude VIP customers from entry-level campaigns or testing groups from live promotions.
2. Ability to bulk untag customers
Platform | All Platforms |
Plan | All |
Channel | All |
We’ve enhanced our tagging capabilities! Gameball customers can now bulk remove customer tags directly from the dashboard or by uploading the Update/Migrate CSV file, making tag management just as flexible and efficient as bulk tagging.
Use Cases & Benefits
Faster Tag Management: Easily clean up outdated or incorrect tags from large customer lists without manual edits.
Segment Refresh: Refine your target segments by quickly untagging customers who no longer meet specific criteria.
Error Correction: Mistakenly tagged the wrong group? No worries—now you can undo it in one go.
Key Features
Dashboard Access: Use the
Add/Remove Tagsoption under the “More” menu in the Customers section.Upload Option: Support for
Tags(Remove)direct upload in theUpdate/MigrateCSV template.Smart Tag Logic: Already removed tags are ignored to avoid redundant actions.
Real-Time Visibility: See applied changes instantly across the customer table and segmentation filters.
3. External Terms & Conditions Link in FAQ
Platform | All Platforms |
Plan | All |
Channel | All |
You can now add external redirection links to their Terms & Conditions inside the “What is Points” and “What is Score” sections in the widget FAQ.
Use Case
Direct your customers to your own Terms & Conditions page for compliance or detailed policy explanations.
How It Works
Use this format:
{Link Text[https://yourdomain.com/terms]}when editing the FAQ text.Available only inside:
“What is Points?”
“What is Score?”
Check the screenshots below to see how it looks inside the dashboard
4. Actual Order Date/Time Now Available in Exported Sheets
Platform | All Platforms |
Plan | All |
Channel | All |
To enhance accuracy in order tracking and reporting, Gameball now includes the original order date and time (submitted via the Order API) in the exported transactions sheet from the Activities tab.
What’s New?
A new column has been added to show the actual order date/time sent.
This is separate from the existing “received at” timestamp (when Gameball received the order).
Available in all newly exported files.