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Action Streak

Ensure your customers keep coming back to repeat the same action over and over.

Shaimaa Salama avatar
Written by Shaimaa Salama
Updated this week

Platform

Plan

Shopify

Pro, & Guru

Salla

Pro, & Guru

Non-Platform

Add-on

Intro

The Action Streak campaign allows you to reward customers for completing a specific action multiple times in a row. It's a powerful way to boost repeat behavior and long-term engagement.

Use Cases:

  1. Drive Repeat Purchases:

    Place 3 orders within this month to earn a reward.

  2. Promote High-Value Orders:

    Make 5 orders over $100 each to get rewarded.

  3. Encourage Category Exploration:

    Make 3 orders each one from a specific collection (Kids, Wommen, Men).

  4. Boost Referrals
    Refer 3 friends to get a premium membership.

Creation Experience

How to Set Up

  1. Open Gameball

  2. Click Add Reward Campaign

  3. Select the Action Streak template

  4. Edit the campaign's setup

  5. Click Set Live

Trigger

  1. Define the Streak Length
    Choose how many times a customer needs to complete the action to earn a reward.
    ​Example: “The customer must place 5 orders to receive a reward.”

  2. Choose the Trigger
    Select the action you'd like to track—such as placing an order, referring a friend, etc.

  1. (Optional) Add Rule
    You can set specific conditions for each action in the streak.
    ​Example:

    • Order 1 must be at least $100

    • Order 2 must be at least $300

Note:

  • You can set one condition per action in the streak. For example, require an order to meet a minimum amount or come from a specific collection.

  • You can use different collections for each action, but you cannot mix condition types (e.g., minimum amount for one action and collection for another).

    Different values or amounts can be set for each step.

More Setup

This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

End User Experience

How it works

  1. The customer starts by completing the first required action (e.g., placing an order).

  2. They complete each step in the streak in sequence.

  3. They receive notifications after each step if event notification is enabled. Learn more

  4. After finishing all the steps, the customer receives the reward immediately (points, discount, badge—based on your setup).

  5. If allowed, they can repeat the streak to earn the reward again as per the repeatability setup. Learn more

Customization:

Design & Content

You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow:

  • Main Screen

  • Success Screen

  • Terms & conditions

For each screen, you can tailor the following elements:

  • Branding: Adjust background colors, text colors, and upload custom artworks.

  • Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.

This allows you to create a fully branded, on-theme experience that aligns with your business identity.

Editing a live Streak:

Editing a live streak should be done with care to ensure a smooth experience for your customers. Below, we break down each scenario and its impact.

Action

Behavior

Trigger

  • The trigger event, trigger condition, and streak length cannot be edited.

  • If changes are required, the admin must create a new campaign.

Audience

🧩 Audience Edited

  • All existing customers are re-evaluated.

  • Customers who no longer match the updated audience are automatically exited from the campaign.

🔄 Auto-Removed from Audience (e.g., segment change)

  • The same behavior applies — the customer is automatically exited from the campaign.

⚠️ Mid-Cycle Exit Impact

If a customer exits in the middle of a cycle, they will:

  • Lose all progress made in that cycle.

  • The cycle will still count toward their repeatability limit, even if not completed.

🖼️ Widget Behavior

  1. The customer is ineligible and has not earned the streak. The campaign is hidden from the widget.

  2. The customer has already earned the streak at least once
    → The badge remains visible in the widget with an "Achieved" status.
    → Any progress in the current cycle is lost.

Repeatability

🔼 New Limit is Higher

  • Customers can rejoin the campaign if they are still eligible under the updated limit.

🔽 New Limit is Lower

  • All customers are re-evaluated.

  • Customers who have already reached or exceeded the new limit will be automatically exited from their current cycle.

⚠️ Mid-Cycle Exit Impact

If a customer is exited mid-cycle due to the limit change:

  • They will lose any progress made during that cycle.

  • The cycle will still count toward their repeatability limit, even if no reward was earned.

De-activate

  • Customer progress is saved.

  • Any actions performed while the campaign is inactive will not be counted toward the streak.

Re-activate

Customers resume from the last saved step. Progress continues as normal.

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