Take a look at what the Gameball product team has been working on recently.
Key Highlights
1. Action Streak Campaign
Platform | Shopify, Salla, Others |
Plan | Shopify & Salla: PRO+ Others: Locked by default (Available as an Addon) |
Channel | Web, Mobile |
The Action Streak campaign allows you to reward customers for completing a specific action multiple times in a row. It's a powerful way to boost repeat behavior and long-term engagement.
Use Cases:
Drive Repeat Purchases: Place 3 orders within this month to earn a reward.
Promote High-Value Orders: Make 5 orders over $100 each to get rewarded.
Encourage Category Exploration: Make 3 orders each one from a specific collection (Kids, Women, Men).
Boost Referrals: Refer 3 friends to get a premium membership.
More Resources:
Want to see how it works? Try our demo
You can add your own streak design on your platform using this API.
2. Exclude Taxes from Reward Calculations
Platform | All Platforms |
Plan | By Request |
Channel | All |
We’ve introduced a new configuration option allowing you to exclude taxes from reward calculations, giving greater accuracy and control over how cashback or points are distributed. Learn more about points redemption options.
Business Use Case & Value
Financial Precision: You can now reward customers based only on the true product value, excluding tax amounts.
Loyalty Accuracy: Prevent over-rewarding by basing rewards on net purchases, not tax-inflated totals.
Global Compliance: Especially valuable for regions with high or variable tax rates.
How It Works
A new toggle is available under Earn Settings:
Label: "Exclude Taxes from Reward Calculations"
Default: Disabled
When enabled, all rewards (Cashback, Points, etc.) will be calculated based on the order subtotal before taxes.
API Requirements
To enable this functionality, you must send the following fields in order-related APIs:
total_tax: Total tax amount for the order.taxes(per lineitem): Breakdown of tax amounts per item.
Important Note:
If the tax data is not provided while the toggle is enabled, Gameball will:
Default to using the full order amount (including tax)
3. New API: Retrieve Coupon Lock Details
Platform | Enterprise |
Plan | Clients Using our Couponing Engine |
Channel | All |
We’ve released a new API endpoint that allows you to fetch detailed information about locked coupons, giving more transparency and control over coupon management.
Use Case & Value
Operational Clarity: Helps support, marketing, and ops teams understand who has a locked coupon, when it was locked, and other key metadata.
Issue Resolution: Speeds up investigation and debugging related to coupon redemption and locking behavior.
Optimized Experience: Enables you to proactively manage coupon lock durations, re-locking behavior, and customer-specific edge cases.
API Overview
Endpoint:
GET /integrations/locks/{lockReference}Purpose: Returns detailed info for a locked coupon using the
lockReference.
Key Response Data Includes:
Associated customer (
CustomerId)isUsed (Boolean)
usedAt (timestamp)
isExpired (Boolean)
ExpiredAt (timestamp)
coupons (List of all locked coupons under this reference)
Other Improvements
1. Dynamic Rewards Now Support Up to 3 Decimal Places
Dynamic Rewards now support multipliers with up to three decimal places, allowing for more accurate point distribution (e.g., 1.015 instead of 1.5).
Example: A $1000 spend with a 1.015 multiplier earns 1015 points. Learn more about rewards.
2. Improved Automation Reactivation Handling
Previously, deactivating an automation would remove all customers from it, causing a loss of their progress when the automation was reactivated. Now, customers’ progress within the campaign is preserved. When a customer deactivates and later reactivates an automation, the system saves each customer’s position in the flow, allowing them to continue exactly where they left off.
3. Game Lead Form Enhancements: Update only missing customer profile attributes
When using a game campaign with a lead form, previously, if a customer who was already registered submitted new data, that data was ignored. Now, Gameball uses only the newly entered data and adds it to the customer’s profile, ensuring no existing data is overwritten.