E-commerce Platforms |
Shopify only (Pro & Guru only) |
Ever questioned yourself how you are going to utilize Gameball segmentation feature to serve your business needs and marketing strategies?
The answer is just one scroll away!
Let’s agree that targeting the mass market is a recipe for failure, to say the least. Having said so, we are to tackle three different segments that are of great cruciality to your business alongside some bona fide Gameball tactics to increase their market competitiveness which gives rise to a higher ROI.
Who are the Segments? You ask.
The Champions AKA your VIP customers; who account for a great share of your profits.
Product Viewers; who spend time playing around without making it to the checkout phase.
Slipping Away Customers; who obtrude a threat on your revenue thereby, you want to retain them without further ado.
Next Question; What could possibly be the tactics?
Provide special offers and incentives to your VIPs to nurture and foster their loyalty towards your business.
Entice your product viewers to actually place orders and undergo transactions in your store.
Retain customers who are about to churn through addressing compelling messages alongside promotional activities that would successfully capture these folk before leaving.
Finally, how to execute?
Actually, execution drives us to three distinct pathways;
Identify bases for segmentation.
Actually creating the segment using the segmentation feature.
Avail of other Gameball features.
The Champion Use Case:
Identify bases for segmentation
To give an instance, your VIP customers are those who ordered during the last month and have made a purchase worth more than $5000.
Create a new segment that entails the following
You want to choose the segmentation attribute as a player attribute and the filter attribute
filter as “Last Order Date”. Thereafter, set the event operator to be less than and set the time frame like 30 days.
AND
Select another segmentation attribute as a player attribute and choose the filter attribute as the total amount spent. In addition, choose the event operator as greater than and the amount value to be $5000 for example.
Let’s take this as well:
Identify bases for segmentation
Your VIP customers might also be your promoters in the sense of referring more than 5 friends, placing more than 5 orders, and clearly redeeming their points during the last month.
Create a new segment where you
Segmentation attribute as Event and the filter attribute as place order. Then, choose the event metadata to be “count” and the event operator to be greater than 5.
AND
Another Segmentation attribute is a player attribute where the filter attribute is total referrals, and the operator is greater than 3.
OR
You can choose the segmentation attribute as a player attribute and filter attribute as “last redemption date” where the operator is less than 3.
Avail of other Gameball features
You can reward your VIP a tailor-made challenge to win extra 500 points hence, level up and get entitled to more benefits according to the levels benefits configuration you have set up.
To boot, visit the configured segment and click on reward a challenge, then choose the pre-configured challenge that has been set up with the pre-configured details.
The Product Viewers Use Case:
Identify bases for segmentation
For illustration, the jeans page on your store is the most viewed one; however, the conversion rate is very low and customers don't tend to place an order at the end of the day.
Create a new segment where you
Configure the segmentation attribute as event and the filter attribute as view product page. Alongside, choose event metadata as first occurrence and the event operator as more than and set the desired time frame, for example, 30 days.
In parallel, select the segmentation attribute “Event” and choose the filter attribute of “view product page”. Then, choose event metadata of “count” and event operator of “greater than” 3 for example. Also, add an event filter as product title and operator of “contains” jeans.
Avail of other Gameball features:
Award them special promotional activities to use for this exact product category. Head to the points redemption configuration settings, and add a new rule that permits a special redemption rule for the segment configured.
The Slipping Away Use Case:
Identify bases for segmentation
As a store owner, it’s of great vitality to know who are your slipping-away customers and act accordingly before they become churned customers. Not to mention that it’s indispensable to keep an eye on this segment constantly and continuously, which is why the segmentation feature is dynamic by nature. To add on, you know you are losing a customer when you observe gradual disengagement. By way of illustration, when the last time a customer did purchase order in your store and redeemed points was more than 90 days ago, and last visited your shop in more than 2 months, that's when there is a wildfire danger.
Create a new segment where you
Configure the segmentation attribute as a player attribute and the filter attribute as the last order date. Afterward, set the operator as more than the time frame of 90 days.
Simultaneously, set up another Segmentation attribute as a player attribute and the filter attribute as the last login date where the operator is more than and set the time frame to be 60 days, for instance.
Also, add another Segmentation attribute as a player attribute, filter attribute as last redemption date, and the operator as more than 90 days as well.
Avail of other Gameball features
You want to rekindle this segment’s interest in your store by configuring a scheduled challenge to be sent to this very specific segment alongside a generous achievement reward that would cause them to level up. Additionally, you can set up a compelling email notification to communicate the reward configured upon the win of the scheduled challenge.