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Customer acquisition is a fundamental asset towards the overall growth of your business. Gameball understands the importance of acquiring new customers. For that reason, Gameball has provided ready-to-use challenge templates to be deployed to your platform visitors.
What is customer acquisition, and how to do that?
A visitor (potential customer) is deemed to be acquired when they complete their first purchase. By incentivising visitors to make their first order.
Gameball has provided multiple challenge templates that allows you to inform customers of a reward that awaits them if they took their first steps toward becoming an actual customers.
Here are the challenge templates you can use:
Create Account: motivate customers to signup by filling all the requested profile details.
First Order: motivate your customer to make their first purchase.
How can I aquire new customers through Gameball dashboard?
You can access the challenges section of your Gameplan experience in the Gameball dashboard through Ways to Earn > Add ways to earn
When you click Add ways to earn, you will be taken to the Challenges Cataloge page, where you can create any type of challenges using the existing templates.
If, however, you can not find the type of challenge from the challenge cataloged, you can always customize your own challenge according to your preference.
Under Aquire, choose one of the two templates:
Create Account
First Order
What are the details of each challenge template?
A. Create account
Details: although Gameball set the challenge name and description, you can always edit and change the challenge details.
Trigger: the customer will win this challenge's reward if they created an account.
Reward: as with all the challenge templates, you need to set your challenge reward yourself before deploying the challenge.
Eligble customer: add player tags or segments if needed.
Advanced Settings: set to always active, always visible, limited to 1 time, and follows your global (default) notification settings.
B. First Order
Details: although Gameball set the challenge name, description and icon, you can always edit and change the challenge details.
Trigger: the customer will win this challenge's reward when they place their first order.
Reward: as with all the challenge templates, you need to set your challenge reward yourself before deploying the challenge.
Eligble customer: add player tags or segments if needed.
Advanced Settings: set to always active, always visible, limited to 1 time, and follows your global (default) notification settings.
How can I set a reward for the challenge?
Define the type and value of your player's reward if they achieved the challenge. Click Add Reward.
You will go to the player reward configuration page.
In order to choose the type of reward you want to give to players, use the drop down list under Reward Type.
Under Reward Type, choose one of the following reward types:
Points
Free Product
Free Shipping
Fixed Amount
Percentage Based Discount
After choosing the reward type, write down the value of the player's reward under Reward Value.
The following is a list of information you will need to fill when choosing each of the reward types:
Product name: type down the name of the free product that will be given to the player. this name will be seen by players.
Reward Value: type down the value of the reward you want to grant to players.
Reward Expiry (optional): decide if you want to put an expiry date so that players redeem the reward before that day.
Minimum Order Value Required (optional): decide if the player should Redeem this (already won reward) only if the order value they want to redeem it with exceed a certain amount.
For example: this reward will be redeem with an order that exceeds 50 USD.
Maximum Reward Usage: decide how many times this reward could be used (redeemed). By default, Gameball allows the players to redeem a gift only one time. However, you can let the reward be redeemable multiple times.
Coupon Combination: allow the reward to be redeemed along with other types of coupons. By default, Gameball does not allow the redemption of multiple coupons at once.
Applies to: applicable only for the fixed amount coupon and the percentage-based discount. Choose if the coupon can be applied on specific collections only.
After being done with creating the players' reward, click Save.