Table of Contents
Personalization plays an important role in helping businesses retain customers, build trust among audiences and stay relevant. Customizing personalized loyalty experiences helps brands build connections with customers.
What is customer personalization, and how to do that?
Simple action could show your customers that you see them and are interested in creating a special connection that outshines the traditional brand-customer relation.
Gameball has provided multiple challenge templates that allow you to bond with your customers and reward them on special and personal occasions.
Here are the challenge templates you can use:
Birthday: celebrate this special day with your players, and set a nice reward to be granted on their birthday.
Anniversary: celebrate your player's loyalty to your brand after completing one full year as a customer since the day they signed up.
How can I personalize the customer experience through Gameball dashboard?
You can access the challenges section of your Gameplan experience in the Gameball dashboard through Ways to Earn > Add ways to earn
When you click Add ways to earn, you will be taken to the Challenges Cataloge page, where you can create any type of challenge using the existing templates.
If, however, you can not find the type of challenge from the challenge cataloged, you can always customize your own challenge according to your preference.
Under Personalize, choose one of the two templates:
Birthday
Anniversary
What are the details of each challenge template?
A. Birthday
Details: although Gameball sets the challenge name and description, you can always edit and change the challenge details.
Trigger: the customer will win this challenge on the birthday that they have registered during signup.
❗️Note: the birthday challenge reward is granted to each player only once every year.
Reward: as with all the challenge templates, you need to set your challenge reward yourself before deploying the challenge.
Eligible customer: add player tags or segments if needed.
Advanced Settings: set to always active, always visible, limited to 1 time, and follows your global (default) notification settings.
B. Anniversary
Details: although Gameball sets the challenge name, description, and icon, you can always edit and change the challenge details.
Trigger: this challenge will be achieved, and the reward will be granted exactly one year after a player has signed up.
Reward: as with all the challenge templates, you need to set your challenge reward yourself before deploying the challenge.
Eligible customer: add player tags or segments if needed.
Advanced Settings: set to always active, always visible, limited to 1 time, and follows your global (default) notification settings.
How can I set a reward for the challenge?
Define the type and value of your player's reward if they achieved the challenge. Click Add Reward.
You will go to the player reward configuration page.
In order to choose the type of reward you want to give to players, use the drop-down list under Reward Type.
Under Reward Type, choose one of the following reward types:
Points
Free Product
Free Shipping
Fixed Amount
Percentage Based Discount
After choosing the reward type, write down the value of the player's reward under Reward Value.
The following is a list of information you will need to fill in when choosing each of the reward types:
Product name: type down the name of the free product that will be given to the player. this name will be seen by players.
Reward Value: type down the value of the reward you want to grant to players.
Reward Expiry (optional): decide if you want to put an expiry date so that players redeem the reward before that day.
Minimum Order Value Required (optional): decide if the player should Redeem this (already won reward) only if the order value they want to redeem exceeds a certain amount.
For example, this reward will be redeemed with an order that exceeds 50 USD.
Maximum Reward Usage: decide how many times this reward could be used (redeemed). By default, Gameball allows the players to redeem a gift only one time. However, you can let the reward be redeemable multiple times.
Coupon Combination: allow the reward to be redeemed along with other types of coupons. By default, Gameball does not allow the redemption of multiple coupons at once.
Applies to: applicable only for the fixed amount coupon and the percentage-based discount. Choose if the coupon can be applied to specific collections only.
After being done creating the players' reward, click Save.