Platform | Plan |
Shopify | Start, Pro, & Guru |
Salla | Pro, & Guru |
Non-Platform | Growth & Enterprise |
RFM segmentation allows you to divide your customer base into clear groups based on their purchasing habits. You can use these segments to better understand your audience and take tailored actions that enhance engagement, retention, and loyalty. Learn more about RFM segmentation.
This article will guide you through how to use RFM segments effectively to support your business goals, whether you're focused on customer acquisition, retention, or reactivation.
How to Know More Details About RFM Segments
On the RFM Segments page, you can hover over any segment to view key details, including:
Segment description
Last order date
Number of orders
Average amount spent
To explore the full customer list within a specific segment:
Scroll down and click View Customers under the to the segment description
You will be taken to that segment’s details page, where you can see all customers under the segment and apply various bulk actions.
Available Actions for RFM Segments
For each RFM segment, you can:
Filter & Sort the Customer lists
Add or deduct points
Reward a Campaign
Apply tags
Include or exclude customers from the loyalty program
Update or migrate customer information
Extract the list
You can also view how many outbound messages were sent to customers under each segment, as well as a summary of the segment's sales.
Applying Retention Strategies Using RFM Segments
Segmenting your customers using RFM is a crucial step toward delivering more personalized and effective engagement. Once your customers are categorized, you can tailor campaigns and strategies that match the unique behavior of each segment.
For example, with the Best Buyers segment, you may want to reward these high-value customers with exclusive offers to ensure they remain active and loyal. For customers in segments like About to Lose or Lost, you might focus on reactivation tactics such as time-limited discounts or reminders.
Gameball supports you with recommended actions and ready-made templates for each segment, helping you build strategies that align with your goals.
Where to Find the Suggested Retention Strategies
Besides each segment on the RFM Segments page, click Retention Strategy for Your Customers.
A list of suggested actions will appear. Choose the action that best fits your goal
What Happens When You Choose to Create a Campaign
You will be redirected to the configuration page of a Communication or a Rewards campaign that is targeting the exact segment you initially chose.
You will need to complete the rest of the campaigns details, such as composing the message and then set it Live. Learn more about creating a Communication or Reward Campaign.