Upselling and cross-selling are powerful strategies to increase revenue by encouraging customers to purchase additional or complementary products. In this article, we'll dive into more details, and discover the Boost Sales and Upselling templates.
Promote Product Cross-Sell:
Capitalize on recent purchases by suggesting complementary products to customers. When a customer buys Product X, this automation starts. After a day, we send them an email suggesting related products they might like, based on their purchase. This personalized approach improves their shopping experience and could boost sales by showing them items they're interested in.
Trigger:
Placed Order (Filter: Product X)
Instructions:
Ensure to include the product ID of the item you're waiting for the customer to purchase on the trigger.
Adjust the email content to mention both the purchased product (The same product you specified in the trigger) and the additional product you want to cross-sell.
Promote Collection Cross-Sell:
Encourage customers who recently bought from a specific collection to explore a complementary collection. When a customer buys from collection X. The next day, we email recommendations for a complementary collection. After three days, if they haven't made a purchase, we offer a 20% discount that applies only to the complementary collection for seven days, informing them via email.
Trigger:
Placed Order (Filter: Collection X)
Instructions:
Ensure to include the collection ID of the collection you're awaiting the customer to purchase in the trigger.
Edit the add coupon block to ensure the reward applies only to specific collections. Select the complementary collection as the purchase one.
Adjust the email content to reference both the purchased collection (the same collection specified in the trigger) and the additional collection you want to cross-sell.
Increase Average Order Value (AOV):
Encourage customers to increase their order value with tiered discounts based on their purchase amount. This automation triggers on a specific date to offer different discounts to each customer based on their average order value (AOV). If your AOV is less than $500, you will receive a 10% discount.
Trigger:
OnDate
Instructions:
Select the date from the trigger block, and you're good to go!
Promote New Arrivals:
Promote new arrivals to customers and encourage purchases from specific collections. On a specific date, this automation sends an email to the user promoting new arrivals. We then wait for the customer to place an order for 7 days. If no order is made during this period, we send a follow-up email.
Trigger:
OnDate
Instructions:
Select the date from the trigger block
Ensure to include the collection ID of the new arrivals in the Wait for Event block