Let's say you have the cashback set up for your customers to gain 1 point for every pound that they spend, but on certain occasions, you want to reward your customers with more than one point let's say for example on Black Fridays. This is where the Point Multiplier Reward Campaign comes into play. It's a campaign that you set on certain dates that multiplies the number of points that a customer earns when he completes a purchase.
Let's explore the step-by-step process of creating and configuring a Point Multiplier reward campaign from scratch.
Creating a New Point Multiplier Reward Campaign:
Log in to your Gameball Dashboard.
Navigate to the Campaigns section on the left side menu and click on Rewards.
Choose Points Multiplier Reward from the 'Start from Scratch' Section
Give your new campaign an internal name for your team, and then start the configuration.
Configuration of a Point Multiplier Reward Campaign:
Step 1: Rule
Define the rules that determine when customers receive the campaign's rewards. Utilize Gameball's event-based engine to create sequences of rules that customers must follow to earn rewards.
Audience:
Choose who is eligible to view and participate in this campaign:
All Customers
Specific Customers:
Segments
Tags
Player Attributes
Combination of Segments, Tags, or Players Attributes
After choosing the campaign's audience, you will be able to view the number of customers that are currently eligible to participate in this campaign
Trigger:
For Points Multiplier rewards, the trigger is automatically set to the event "Place Order." You now have two options to configure this campaign:
Apply the Points Multiplier to All Orders: By default, the multiplier will apply to every order placed by your customers.
Apply the Points Multiplier to Specific Collections or Product SKU: If you only want to apply the multiplier to a specific collection or a product (e.g., during a sale or promotion), you can add a rule that includes the collection's ID. This way, the multiplier will only be applied to orders that include items from that particular collection or the product alone.
!Note: Available on the Enterprise & Guru plans only
Step 2: Details
Set up the information that will be displayed to the customers on Gameball's widget on your website/mobile app:
Reward Name
Reward Information
[Optional] Redirection Link( Navigates the customers to a desired page on the website/mobile app.
Step 3: Activation Settings
Choose when this campaign will be available for your customers:
Always Active: The campaign will always be available for its audience unless you deactivate it.
Scheduled: The campaign will have a certain start date and end date. Before and after these dates the campaign will not be visible to the audience.
Step 4: Rewards
Select the multiplier for the points customers will earn during the campaign. Choose to double (2x), triple (3x), or increase fivefold (5x) the points customers receive for every dollar spent on their orders.
Now that you have created and configured your campaign, remember to press Save, Preview, and then Activate your campaign.
Also, don't forget that there are two other types of Reward Campaigns: Time-Based and Action-Based Reward Campaigns. Learn how to create and configure each of them below:
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