Create and Configure Your Guest Outbound

Communicate and encourage guests to signup and turn your guests into registered customers using Gameball outbound.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over a week ago

You can now message your visitors with relevant and exciting content. Design messages that are specifically targeting guests who still need to sign up or make their first order.

You can customize your guest messages by designing them according to your brand, choosing the right channel, schedule them to target your guests at the perfect time!

Which type of outbounds can I send to guests?

  • Emails

  • Mobile Push

How do I create a guest Outbound?

Go to Gameball Dashboard, from the left bar, click Outbound

  • Click Create Outbound

Choose between:

  • Emails

  • Mobile Push

You will be taken directly to the 5 stages of outbound creation:

  1. Rules

  2. Scheduling

  3. Compose

  4. Goal

  5. Preview

Follow the next steps to customize your outbound precisely as you intend.

Step 1: Rules

A. Audience

This is where you get to decide who this outbound is intended for. Choose Guest Customers.

B. Triggers

Decide whether this outbound requires a certain action from the guest before they receive it.

When you choose Action based, then you will have to set the required guest action/s they need to do to trigger and receive the outbound. You can apply your set of rules using the Event Engine.

This previous example states that the guest will only receive the outbound if they have placed an order that has a product from the "summer collection" category.

When you have completed this stage, click Continue on the top right of the page.

Now, you have moved to the second configuring stage, called Scheduling.

Step 2: Scheduling

Set up the following:

  • Start Date: choose the day and time when the outbound will be sent for the first time.

  • Repeat Every: choose the frequency as well as the date and timing when the email should be sent each time.

  • End Date: choose if you want this outbound to stop being sent at all, and set an ending date and time if the outbound should have an ending date. choose between:

    • Never: the outbound will keep being sent according to the recurring dates you have set.

    • Till: choose the date and time when the outbound will no longer be active.

  • Limit: limit the number of times the message should be sent.

Click Continue to move on to the next configuring stage, called Compose.

Step 3: Compose

This stage is where you get to write, customize, and design the actual content of the outbound.

There are three bodies you need to fill:

  • Internal Name: the internal (technical )name of the message on the dashboard. This name does not show to guests through the message.

  • Message Icon:

    • From Library: pick an icon to show on your message from Gameball's library

    • Upload Image: upload your own icon from your PC.

  • Compose Message:

    • Message title: a short bolded header that grabs the guest's attention.

    • Write your message here: compose a short line that is straight to the point and persuasive.

  • Message Redirection: add a button that will take guests to specific web pages upon click.

    • Button Text: few words that describe where this button leads to when clicked on.

    • Redirection URL: insert the link of the page you want the guest to land on when they click on the button.

The previous image example shows a outbound that alerts the guest about the new winter collection. It also has a button that redirects them to the page that has all the new collection products upon click.

Once you are done with composing your outbound body, click Continue to move into the following stage, setting the Goal.

Step 4: Goal

There is usually an aim or a target behind creating and sending every outbound. By filling in the Goal settings, you command Gameball to monitor the outbound's performance in the relevance of the goal.

For example, if you have composed an outbound that informs customers of a new release of a collection, then your goal will most probably be a high surge (number of visits and/or purchases) on that collection on your platform.

Switch the toggle between:

  • Off: skip the goal part. Gameball will not give you information on the viewers' behavior.

  • On: allows you to set a goal for your outbound.

In case of choosing to add a goal by toggling the switch to On, follow these steps:

  • Choose Event: use the event engine to set the exact type of action you are expecting from the guest and want Gameball to follow.

  • Customers have to match within: set the time span of which the goal is expected to be met.

    Gameball will give you feedback about how far the goal has been met during the time you have set only

❗️Note: it is recommended that you leave a strong call to action in your email, such as buttons or links that redirects guests to a place in your platform that brings them closer to meeting your intended goal.

For example, leave a link that opens the newly released collection if your goal is to increase sales of that collection specifically.

The example in the image shows that the outbound goal is set to monitor the percentage of guests (message receivers) who will view a product page under a collection called "Summer."

The time span where this goal should be met is within "3 days" from the day the outbound is sent to guests.

Click Continue to move to the final stage, Preview.

Step 5: Preview

The preview stage always comes last and is the most important step. This is where you get to take a final look at your work and decide whether you need to edit, test, or go with sending the outbound.

Here is what you can do at this part:

  • Edit previous configurations: click on the edit icon next to the stage you want to make changes at. This will take you back to the configuration page of the specified stage, where you can make as many changes as you need.

  • Send a test message: send your outbound to receive it and preview it before it is sent to your customers.

  • Send: once you click "Send," the outbound would be published or released.

    If the outbound is set to be sent immediately, then guests will start receiving it; if it is scheduled for later, then they will only receive it on the scheduled date and time; however, the outbound would be active unless you commanded otherwise.

❗️Note: it is recommended that you test your outbound before you send it to ensure that the outbound works precisely as intended.

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