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Referral marketing is basically encouraging your current customers to refer your business to other people they know, and in return, you reward them for every successful referral. Referral programs are a great way to build loyalty with your customers by asking people who trust you to ask others to trust them.
To understand and configure a referral program at Gameball, follow the below steps:
Login to your Gameball dashboard, then go to Ways to Earn > Referrals.
Step 1: Choose your rewards
A. Choose the type and value of player reward
To choose a reward for the player that made the referral, click the Edit icon under Player Reward.
You will go to the player reward configuration page.
In order to choose the type of reward you want to give to referrers (players), click the Edit Icon under Details.
You will land on the reward type and value page where you are prompted to choose your type of reward.
Under Reward Type, choose one of the following reward types:
Percentage Based Discount
After choosing the reward type, write down the value of the player's reward under Reward Value.
The following is a list of information you will need to fill when choosing each of the reward types:
Product name: type down the name of the free product that will be given to the player. this name will be seen by players.
Reward Value: type down the value of the reward you want to grant to players.
Reward Expiry (optional): decide if you want to put an expiry date so that players redeem the reward before that day.
Minimum Order Value Required (optional): decide if the player should Redeem this (already won reward) only if the order value they want to redeem it with exceed a certain amount.
For example: this reward will be redeem with an order that exceeds 50 USD.
Maximum Reward Usage: decide how many times this reward could be used (redeemed). By default, Gameball allows the players to redeem a gift only one time. However, you can let the reward be redeemable multiple times.
Coupon Combination: allow the reward to be redeemed along with other types of coupons. By default, Gameball does not allow the redemption of multiple coupons at once.
Applies to: applicable only for the fixed amount coupon and the percentage-based discount. Choose if the coupon can be applied on specific collections only.
After being done with creating the players' reward, click Save.
B. Choose the type and value of friend reward
You can reward the friend who got referred when they visit your platform through the referral link that was sent to them by a player of yours.
To configure a friend's reward, click the Plus Icon under Friend Reward, or the Edit Icon if you want to edit on a previously configured friend reward.
You will be taken to the friend's reward configuration page.
Click Add Reward to start setting up the reward type and value for the referred friend.
Repeat the same steps as you did with the Player reward.
❗️Note: Points are not available as a reward type, as they can only be applied to registered customers (players who signed up.)
There are two extra steps you need to configure for Friend Reward:
Minimum Purchase Amount: choose the minimum value of the friend's first order for the reward to be applicable to.
❗️Note: it is recommended that the Minimum Purchase Amount is set to be significantly higher than the reward value itself. for example, if the reward value is "5 USD," then the minimum purchase value should exceed "20 USD."
The reward notification with the coupon code will be sent to the new customer via notification. Choose between the following as the shape of the reward notification:
Step 2: Configure a referral rule
You can set some rules that the referred friend needs to follow before the referral is considered successful and the player and/or friend get rewarded for it.
To choose an action or rule that the referred friend needs to complete before either of your players (referee and referred) gets the reward, click the Edit Icon under the reward configuration bars.
First, decide whether or not the referred friend has to sign up to your platform for the referral to be complete. Switch the toggle under Friend creates an account.
❗️❗️Important Note: in case choosing that the friend does not need to sign up as a step to a successful referral, the friend then needs to complete their first purchase or action on your platform to receive the referral reward.
If you require a registration (sign up) from the referred friend, then after switching the toggle, you can require more steps from the friend before they receive the reward. For example, you can add a rule that asks the friend to make a purchase first in order to recieve the referral reward.
❗️Note: both the player and their referred friends will see a step-by-step guide on what they need to do to get rewarded through the widget and notifications. Read more about the player's and friends' referral experience.
The default setting allows players to win rewards once their referred friends create an account on your platform. However, you can create your own flow for rewarding your players based on different events. For example, let your players win rewards once their referred friends complete their first order or place an X amount order. Learn how to create and send events to Gameball.
Step 3: Set a referral landing page
When a player makes a referral by copying their unique URL and share it with their friends, the friend will then click on the URL to be redirected to your platform. Read about player and friend referral experience.
You can decide which page on your platform you want the guests to land on. Follow the next steps to set a referral landing page:
Click on the Edit Icon next to the Referral landing page.
Copy the URL of the targeted landing page for guests to land on.
Paste the URL under URL
❗️❗️Important Note: to change referral section content on the widget, visit the widget settings content section on the dashboard. Read more about customizing referral widget content.
How to reward players only
To reward the player who made a successful referral only without rewarding the referred friend, you need to delete the friend's reward. Read about referral rewarding strategies
Follow the next steps to delete the friend reward:
Click the Edit Icon under Friend Reward
Scroll down, then click Delete.
How to activate the referral program
To launch the Gameball referral program on your platform, you need to switch the toggle on the upright of the referral page.