Table of Content:
Gameball offers four programs that let store owners make the most out of customer acquisition, activation, engagement, and loyalty. The four programs are:
Challenges and Missions
Once you configure your players' gamified experience, you can customize how they can redeem their points through Points Configurations.
These programs let you create a gamified experience that includes excitement, celebration, and achievements on your platform. In return, you will find increased customer retention and engagement. So make sure to activate and make use of all four programs!
In cashback, you will be able to reward your players with points for every order or purchase they finish. Reward your players for every unit currency paid, 1 USD for example, with 1 point. Points can be redeemed later as discount coupons through Points Configuration.
Referrals are your low-cost marketing strategy. The happier your customers are, the more likely they refer your products and services to their network. So, motivate your players to invite their friends to join your platform and reward them when they do so.
You can create a specific scenario to allow your players to win rewards only after a specific event or action is completed. For example, you can reward your players with points only after their referred friends signup and complete their first order. Referred friends or guests can win rewards as well when they complete certain actions.
Challenges and Missions
Encourage your players to win challenges and missions and hence keep them on your platform for longer. Gameball offers a variety of in-app challenges that you can easily set up and activate through the Gameball dashboard. Signing up, placing orders, and staying active for a year "anniversary" are all examples of challenges your player can complete. Players can earn points, or win cool badges on their player widget once they complete these challenges!
Missions on the other hand are simply a group of challenges that must be done in sequence in order to complete a mission. Make sure to configure challenges and missions as they have a strong impact on your sales funnel, especially on activation, loyalty, and retention.
Levels allow you to tier your players based on their engagement and activity on your platform. As a players' specific activity increases, they keep leveling up and gain stronger privileges such as fixed discounts. This allows you to easily identify customers with high purchase activity. Levels mainly focus on customer retention and loyalty.
Points configuration allows you to set a monetary value for each point in your configured currency. In addition to that, you also set an expiry period for your players' points.
For example, you can configure a cashback of 1 point for every 1 USD spent, then set 1 point to be equivalent to 0.01 USD and expire after one year. In this case, if one makes a purchase today worth 1000 USD, they win 1000 points that they can use as a discount worth 10 USD on their next purchase and they have to use these points within a year from now.