This type of reward is a great way to create a strong bond with your customers. Engagement and retention will increase when you address your customer on a personal level. The anniversary challenge is a great tool to strengthen this bond.
When it has been a year since your customer has registered and joined your platform, you have the opportunity to reward them with bonus points on this special day.
Note: the player's join date will show as “Join Date” attribute at the player profile.
How to configure an Anniversary challenge?
On your Gameball dashboard, go to Programs > Challenges. On the top right of the challenges program page, click Create a New Challenge, choose "Anniversary" as challenge behavior.
Follow the below steps on how to create and configure this type of challenge.
Choose "Anniversary" as challenge behavior
After clicking Create New Challenge from your challenges listing page, select Anniversary Challenge Media, then click Next.
If you want the challenge to be available and visible to only a group of people you choose based on any criteria, you can create a label to tag these people with, then you can configure challenges only for them. Read about Group your players by tags
Challenge Name: It is the internal name of the challenge, this name won't be displayed on Gameball player widget.
Challenge Badge: This is the challenge image/badge which will be seen by the player on Gameball player widget.
Displayed Name: the name of the challenge which will be displayed on Gameball player widget.
Examples: The Reviewer, The Shopaholic, The Networker.. etc
Displayed Description: the description of the challenge that will be displayed on Gameball player widget.
Define how do you want to reward your player after achieving this challenge. You can reward your player with the below options:
Score (if you have chosen score as your leveling up method. Learn more)
Define when should this challenge will be active. Every challenge with these settings can have 2 options:
Always Active: The challenge will be always active
Specific Time: The challenge will have a start and end date for when the challenge will be automatically activated
Control how do you want to display the challenge inside Gameball Player Profile. You have 3 options:
Always Visible: The challenge will be always visible in the player profile before and after achieving it
Not Visible: The challenge won’t be visible in the player profile before and after achieving it
Visible If Achieved: The challenge will be visible in the player profile only after achieving it
Define how many times your player can achieve this challenge. Every challenge with these settings can have two options:
Unlimited: It can be achieved with unlimited times, with no capping
Limited: It can be achieved based on a predefined cap
Define the level your players should be on to have this challenge unlocked. Every challenge with these settings can have 2 options:
Always On: It will be available for all players at all levels
Based On Level: It will be available for all players on a specific level or higher
Choose if you want your players to get notified after achieving the challenge, or when they take an action (event) that takes them one step closer to completing the challenge. You choose from the following options:
Notifications on: Players will receive a notification after completing an event or challenge.
Notifications off: Players will not receive any notifications after completing an event or challenge.
Global settings: Notifications will be sent based on the predefined notification settings you configured on the notifications section. Read more about Sending real-time notifications for challenge and missions program
Choose if you want your players to get a celebrative email after achieving the challenge. You can choose from the following options:
Emails on: Players will receive an email after completing the challenge.
Emails off: Players will not receive an email after completing an event or challenge.
Global settings: Emails will be sent based on the predefined email settings you configured on the notifications section. Read more about sending Players Emails Celebrating Achievements.
When you switch the Use custom email toggle, you will be able to customize the email's content and design. To learn how to use our email, read about Email Components
Note: If you put the email settings to on, but did not customize an email for the challenge, Gameball will follow the pre-defined email settings at the notifications section.
Lastly, review the configuration details and click Save.