It is important to keep track of the performance of the configured and deployed loyalty program as a whole, as well as the performance of each of the sub-programs on its own. For that reason, Gameball created some essential metrics on the dashboard's homepage; directly after you log in.
Seeing the revenue generated by the entire program and the revenue generated by some programs should help you identify if they are performing according to plan or not.
You will find the revenue metrics on the Homepage of the Dashboard when you login or when you click Home on the top of the right bar.
What does each metric refer to?
Total Revenue Generated
The total revenue generated sums up the revenue made by each of the following programs. However, without adding revenue generated by two different programs at once.
For example, if a player made their second purchase after being referred, this will be calculated in the total referral revenue and the total repeated orders revenue. However, it will be added to the total revenue generated only once.
❗️Note: A single order can contribute to multiple metrics, but it is counted once in the total revenue.
The total value of orders made by friends who were acquired through the referral program.
For example, if a player joins your platform through a referral link, every order they make will be calculated in the total referral revenue.
The total generated revenue by orders made by players after the first order (excluding the first order.
For example, if a player made their first order, and after a while, they came back for a second order, the revenue generated by this second order will be added to the total repeated orders. The same will keep happening with the following orders.
Orders with Coupons
The revenue generated by orders that had a coupon applied to them during the checkout process.
For example, when players apply a Gameball coupon to a specific order and then complete the purchase, the revenue for that order will be added to the total revenue for orders with Gameball coupons.
❗️Note: Revenue from purchases with non-Gameball coupons applied to it will not contribute to the total revenue of orders with coupons metric.
The total revenue generated for orders made by players who engaged with Gameball emails. The total value generated from UTMed orders through Gameball emails.
For example, a player receives an email with a note about a voucher they received or a points reward. The player then goes back to your platform through a call to action from Gameball's email notification. The player then makes and completes a purchase using that reward. The revenue of that purchase will be added to the total email revenue.