Email marketing is one of the most heavily used marketing tools by businesses, especially in eCommerce. It allows businesses to always keep that window of business-customer communication. Buyers often appreciate being updated with a brand's new products, collections, promo codes, and flash sales.

Gameball also allows you to customize Guest emails and showcase your platform, benefits which will facilitate the player's journey and increase the interaction process, thus converting visitors to signups. Read more on how to create & configure your guests' outbound.

Gameball Email Outbound allows you to create and customize email for any scenario, such as:

  • New collection

  • New products

  • Flash sales

  • Promo codes

  • Awaiting rewards upon engagement

  • Or a simple appreciative email

How to configure an outbound email?

  • Go to Gameball Dashboard, from the left bar, click Outbound > Emails

  • Click Create Message

You will be taken directly to the 5 stages of outbound creation:

  1. Rules

  2. Scheduling

  3. Compose

  4. Goal

  5. Preview

Follow the next steps to customize your outbound exactly as you intend.

Step 1: Rules

A. Audience

Decide if you want this email to be sent to all your players list or specific customers.

Choose between:

  • All Players: both registered and unregistered customers will receive the message

  • Guest Players: only unregistered customers will receive the message

  • Registered Players: only registered customers will receive the message

  • Specific Players: only a group of players will receive this email based on selected player attributes, segments, and tags

By choosing Specific Players, you can group the contact list based on:

  • Segments

  • Tags

  • Player Attributes

    You can also customize your players' list based on multiple criteria by click Add Rule

There are two relations that could be set between each rule:

  • AND relation: the targeted player needs to comply with both rules in order to receive the email.

  • OR relation: the targeted player needs to comply with only one of the rules to receive the email.

Based on the configuration example of the last photo, players who belong under the "Active" segment, AND have the "VIP" tag, AND have more than "3000" points will receive this email.

The rest of the players on your list will not receive this email because they do not comply with the specified criteria.

B. Triggers

Decide whether this email requires a certain action from the player before they receive it, or to receive it based on a scheduled time.

Choose between:

  • Scheduled based: All your registered players will receive this email.

  • Action-based: Only a group of players will receive this email.

When you choose Scheduled based, you can decide between:

  • One-time: Email will be sent only once

  • Recurring: Email will be sent more than once

When you choose Action based, then you will have to set the required player action/s they need to do to trigger and receive the email. You can apply your set of rules using the Event Engine.

This previous example states that the player will only receive the email if they have placed an order that has a product from the "summer collection" category.

When you have completed this stage, click Continue on the top right of the page.

Now, you have moved to the second configuring stage, called Scheduling.

Step 2: Scheduling

The upcoming configuring option will be set according to what you have chosen in the Rules stage under Triggers.

A. In case you have chosen One-time

If you have decided that this email should be sent only once, then you get to choose between one of the following options:

  • Now: send it immediately after you configure the email

  • Later: schedule the email to be sent on a specific date and time

In the previous example in the photo, the email is set to be sent on "24/12/2023," at 12 AM"

B. In case you have chosen Recurring

If you want this email to be sent more than once, and you have chosen Recurring in the previous step under triggers, then you get to configure the following:

  • Start Date: choose the day and time when the email will be sent for the first time.

  • Repeat Every: choose the frequency as well as the date and timing when the email should be sent each time.

  • End Date: choose if you want this email to stop being sent at all, and set an ending date and time if the email should have an ending date. choose between:

    • Never: the email will keep being sent according to the recurring dates you have set.

    • Till: choose the date and time when the email will no longer be active.

In the previous photo example:

  • the email is set to be first sent on "24/12/2023" at "12 AM"

  • It will keep being sent every "2 weeks" on "Wednesday" at "4 PM"

  • It will stop being sent on the last Wednesday before "23/01/2024" "12 AM"

Click Continue to move on to the next configuring stage, called Compose.

Step 3: Compose

This stage is where you get to write, customize, and design the actual content of the email.

A. Compose Email Header

The header section of an email message is what appears first to the receiver. This part mainly includes information about the sender. Fill in the following information:

  • From Name: the name of your business, or representative.

  • From Email: the email you want to appear in the email header. No need to write the domain here.

  • Domain: pick the email address's domain. If the domain is not saved on Gameball, click Change domain and add it through Gameball's Admin Settings.

  • Subject: write a single line appealing for more open rates. Make sure it's descriptive of the email content.

when you are finished with composing the email header, click Continue, and you will be taken to the next step to write the email body.

B. Compose Email Body

The email body is 100% customizable. You can create and design your email from scratch and make it have the look and feel of your brand exactly the way you imagine.

Here is a list of things you can use to customize and compose your email body content using the composing gadget.

You can add, change, or customize the following:

  • Photo columns

  • Headings

  • Texts

  • Images

  • Buttons

  • Links

  • Dividers

  • Menus

  • HTML

  • Move blocks

  • Choose blocks

  • Divide blocks

  • Fonts

  • Background

  • Background colors

  • Content width

  • Content Alignment

  • Text Color

  • Preheaders

  • And much more..

Once you are done with composing your email body, click Continue to move into the following stage, setting the Goal.

Step 4: Goal

There is usually an aim or a target behind creating and sending every email. By filling in the Goal settings, you command Gameball to monitor the email's performance in the relevance of the goal.

For example, if you have composed an email that informs customers of a new release of a collection, then your goal will most probably be a high surge (number of visits and/or purchases) on that collection on your platform.

Switch the toggle between:

  • Off: skip the goal part. Gameball will not give you information on the viewers' behavior.

  • On: allows you to set a goal for your email.

In case of choosing to add a goal by toggling the switch to On, follow these steps:

  • Choose Event: use the event engine to set the exact type of action you are expecting from the player and want Gameball to follow.

  • Customers have to match within: set the time span of which the goal is expected to be met.

    Gameball will give you feedback about how far the goal has been met during the time you have set only

❗️Note: it is recommended that you leave a strong call to action in your email, such as buttons or links that redirects players to a place in your platform that brings them closer to meeting your intended goal.

For example, leave a link that opens the newly released collection if your goal is to increase sales of that collection specifically.

The example in the image shows that the email goal is set to monitor the percentage of players (email receivers) who will view a product page under a collection called "Summer."

The time span where this goal should be met is within "3 days" from the day the email is sent to players.

Click Continue to move to the final stage, Preview.

Step 5: Preview

The preview stage always comes last and is the most important step. This is where you get to take a final look at your work and decide whether you need to edit, test, or go with sending the outbound.

Here is what you can do at this part:

  • Edit previous configurations: click on the edit icon next to the stage you want to make changes at. This will take you back to the configuration page of the specified stage, where you can make as many changes as you need.

  • Send a test message: Add your email to receive it and preview it before it is sent to your customers.

  • Send: once you click "Send," the outbound would be published or released.

    If the outbound is set to be sent immediately, then players will start receiving it; if it is scheduled for later, then they will only receive it on the scheduled date and time; however, the outbound would be active unless you commanded otherwise.

❗️Note: it is recommended that you test your outbound before you send it to ensure that the outbound works precisely as intended.

Where can I view configured emails/outbound?

  • Go to Gameball Dashboard, from the left bar, click Outbound

you will be able to see the list of all configured outbounds on this page.

To view the list of configured emails only:

  • Go to Gameball Dashboard, from the left bar, click Outbound > Email

You can only view configured emails on this page.

General information about the outbound can be seen on these pages, such as the set triggers, channel, audience, state, number of sent outbound, number, of clicks, and the percentage to which the set goal was met.

How can I deactivate or delete an outbound?

  • Go to Gameball Dashboard, from the left bar, click Outbound

From the outbound page, click the three dots icon on the far left of the outbound block.

Choose between:

  • Deactivate/Activate

  • Delete

you can also view more information about the outbound as well as delete or deactivate it by viewing the inner page of the outbound itself.

  • Click on the outbound name.

This is where you can find more details about the outbound, and Activate/deactivate or delete it.

What's next?

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