Send Outbound Mobile Push to Your Players

Follow these steps to create mobile push to and create effective marketing strategy to increase sales and retention.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over a week ago

Mobile push is a short text that allows you to reach your players who use your application even when they are no longer on the application itself. It allows you to reach and deliver messages to players instantaneously.

Unlike other forms of outbounds, mobile push messages are unlikely to miss as they pop up on users' screens.

❗️❗️ Important Disclaimer: Mobile Push Outbound is available to mobile application users only.

Gameball's Mobile Push Outbound allows you to create and send mobile notifications for different reasons, such as:

  • New collection

  • New products

  • Flash sales

  • Promo codes

  • Awaiting rewards upon engagement

  • Or a simple appreciative message

How to activate this feature?

❗️Note: this is only available on Pro and Guru

  1. Before you start configuring your mobile push, you can check this article to learn how to configure Your firebase account for Mobile Push.

  2. Send device tokens within the API request, in case you are integrating via SDKs or Rest APIs. Learn more

How to configure an outbound mobile push?

  • Go to Gameball Dashboard, from the left bar, click Outbound > Mobile Push

  • Click Create Message

You will be taken directly to the 5 stages of outbound creation:

  1. Rules

  2. Scheduling

  3. Compose

  4. Goal

  5. Preview

Follow the next steps to customize your outbound precisely as you intend.

Step 1: Rules

A. Audience

Decide if you want this mobile push to be sent to all your players list or specific customers.

Choose between:

  • All Players: both registered and unregistered customers will receive the message

  • Guest Players: only unregistered customers will receive the message

  • Registered Players: only registered customers will receive the message

  • Specific Players: only a group of players will receive this email based on selected player attributes, segments, and tags

By choosing Specific Players, you can group the contact list based on:

  • Segments

  • Tags

  • Player Attributes

You can also customize your players' list based on multiple criteria by click Add Rule

There are two relations that could be set between each rule:

  • AND relation: the targeted player needs to comply with both rules in order to receive the mobile push.

  • OR relation: the targeted player needs to comply with only one of the rules to receive the mobile push.

Based on the configuration example of the last photo, players who belong under the "Active" segment, AND have the "VIP" tag, AND have more than "3000" points will receive this mobile push.

The rest of the players on your list will not receive this mobile push because they do not comply with the specified criteria.

B. Triggers

Decide whether this mobile push requires a certain action from the player before they receive it, or to receive it based on a scheduled time.

Choose between:

  • Scheduled based: All your registered players will receive this mobile push.

  • Action-based: Only a group of players will receive this mobile push.

When you choose Scheduled based, you can decide between:

  • One-time: mobile push will be sent only once

  • Recurring: mobile push will be sent more than once

When you choose Action based, then you will have to set the required player action/s they need to do to trigger and receive the mobile push. You can apply your set of rules using the Event Engine.

This previous example states that the player will only receive the mobile push if they have placed an order that has a product from the "summer collection" category.

When you have completed this stage, click Continue on the top right of the page.

Now, you have moved to the second configuring stage, called Scheduling.

Step 2: Scheduling

The upcoming configuring option will be set according to what you have chosen in the Rules stage under Triggers.

A. In case you have chosen One-time

If you have decided that this mobile push should be sent only once, then you get to choose between one of the following options:

  • Now: send it immediately after you configure the mobile push

  • Later: schedule the mobile push to be sent on a specific date and time

In the previous example in the photo, the mobile push is set to be sent on "24/12/2023," at 12 AM"

B. In case you have set an Action Based Trigger

If you had chosen that the outbound is sent based on an "Action based trigger" in the previous step (Step 1: Rules), you will need to set the number of times a player would receive the outbound every time they do the chosen event (Trigger).

  • Under Frequency Configuration, choose between:

    • Default: players will keep receiving this outbound every time they meet the criteria (execute the chosen action) with no cap until the campaign ends.

    • Custom: choose the number of times a player will receive the outbound every time they execute the chosen event before they stop receiving it.

C. In case you have chosen Recurring

If you want this mobile push to be sent more than once, and you have chosen Recurring in the previous step under triggers, then you get to configure the following:

  • Start Date: choose the day and time when the mobile push will be sent for the first time.

  • Repeat Every: choose the frequency as well as the date and timing when the mobile push should be sent each time.

  • End Date: choose if you want this mobile push to stop being sent at all, and set an ending date and time if the mobile push should have an ending date. choose between:

    • Never: the mobile push will keep being sent according to the recurring dates you have set.

    • Till: choose the date and time when the mobile push will no longer be active.

In the previous photo example:

  • the mobile push is set to be first sent on "24/12/2023" at "12 AM"

  • It will keep being sent every "2 weeks" on "Wednesday" at "4 PM"

  • It will stop being sent on the last Wednesday before "23/01/2024" "12 AM"

Click Continue to move on to the next configuring stage, called Compose.

Step 3: Compose

This stage is where you get to write, customize, and design the actual content of the mobile push.

There are three bodies you need to fill:

  • Internal Name: the internal (technical )name of the message on the dashboard. This name does not show to players through the message.

  • Compose Message

    • Message title: a short bolded header that grabs the player's attention.

    • Write your message here: compose a short line that is straight to the point and persuasive.

The image shows an example of a composed mobile push that intends to remind customers about a sale that is ending soon.

Once you are done with composing your mobile push, click Continue to move into the following stage, setting the Goal.

Step 4: Goal

There is usually an aim or a target behind creating and sending every mobile push. By filling in the Goal settings, you command Gameball to monitor the mobile push performance in the relevance of the goal.

For example, if you have composed a mobile push that informs customers of a new release of a collection, then your goal will most probably be a high surge (number of visits and/or purchases) on that collection on your platform.

Switch the toggle between:

  • Off: skip the goal part. Gameball will not give you information on the viewers' behavior.

  • On: allows you to set a goal for your mobile push.

In case of choosing to add a goal by toggling the switch to On, follow these steps:

  • Choose Event: use the event engine to set the exact type of action you are expecting from the player and want Gameball to follow.

  • Customers have to match within: set the time span of which the goal is expected to be met.

    Gameball will give you feedback about how far the goal has been met during the time you have set only.

The example in the image shows that the mobile push goal is set to monitor the percentage of players (mobile push receivers) who will view a product page under a collection called "Summer."

The time span where this goal should be met is within "3 days" from the day the mobile push is sent to players.

Click Continue to move to the final stage, Preview.

Step 5: Preview

The preview stage always comes last and is the most important step. This is where you get to take a final look at your work and decide whether you need to edit, test, or go with sending the outbound.

Here is what you can do at this part:

  • Edit previous configurations: click on the edit icon next to the stage you want to make changes at. This will take you back to the configuration page of the specified stage, where you can make as many changes as you need.

  • Send a test message: Add your mobile push to receive it and preview it before it is sent to your customers.

  • Send: once you click "Send," the outbound would be published or released.

    If the outbound is set to be sent immediately, then players will start receiving it; if it is scheduled for later, then they will only receive it on the scheduled date and time; however, the outbound would be active unless you commanded otherwise.

❗️Note: it is recommended that you test your outbound before you send it to ensure that the outbound works precisely as intended.

Where can I view configured mobile push/outbound?

  • Go to Gameball Dashboard, from the left bar, click Outbound

you will be able to see the list of all configured outbounds on this page.

To view the list of configured mobile push only:

  • Go to Gameball Dashboard, from the left bar, click Outbound > Mobile Push

You can only view configured mobile push on this page.

General information about the outbound can be seen on these pages, such as the set triggers, channel, audience, state, number of sent outbound, number, of clicks, and the percentage to which the set goal was met.

How to know who received the email and where they are at

You can know which of the players received the outbound and whether or not they interacted with the received outbound.

  • Start by selecting an Outbound.

  • Click View more Details

You will be taken to the page where you can see the name and ID of all the players who received the outbound and whether they clicked or/and Achieved the outbound Goal.

How can I deactivate or delete an outbound?

  • Go to Gameball Dashboard, from the left bar, click Outbound

From the outbound page, click the three dots icon on the far left of the outbound block.

Choose between:

  • Deactivate/Activate

  • Delete

you can also view more information about the outbound as well as delete or deactivate it by viewing the inner page of the outbound itself.

  • Click on the outbound name.

This is where you can find more details about the outbound, and Activate/deactivate or delete it.

What's next?

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