Scratch & Win

Platform	Plan
Shopify	Pro, & Guru
Salla	Pro, & Guru
Non-Platform	Add-on

Intro

Introduce an element of chance with the Scratch & Win template. Customers can try their luck to win a reward, allowing them to get various prizes, from discounts to free products or bonus points. You can also organize weekly contests or lucky scratches to encourage customers to return to your platform regularly.

Use Cases:

Limited-Time Promotions: Use scratch cards for seasonal sales, holiday campaigns, or product launches to create excitement and urgency.
Product Awareness & Upselling: Feature new or high-margin products as potential rewards to introduce users to items they might not have considered.

Creation Experience

How to Set Up	Open Gameball Click Add Reward Campaign Select the Scratch & Win template Edit the campaign's setup Click Set Live
Trigger	Banner on Widget: Customers can access the scratch card through the Badges section in the widget. Tapping the badge redirects them to a screen where they can start playing and trigger the campaign to begin scratching. Deep Link: Use the `#gameball-scratch` deep link to trigger the scratch the card campaign from a custom banner or button on your website or app. Learn more.
Repeatability	By default, customers can scratch the card once per day. All Games campaigns support only the Limit per day/week/etc. Learn more.
More Setup	This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

Rewards Setup

Types	Choose from any of the reward types supported by Gameball. Learn more. Min & Max Rewards Count: The minimum number of rewards allowed is 2 The maximum number of rewards allowed is 8
Probability	Enter a numerical value (e.g., 2, 3, 4) to represent the probability of a customer receiving this reward. This means that every trial is completely independent of the previous ones, and the chance of landing on a specific reward is always the same, no matter how many times you've scratched the card. The probability input can accept a value of 0, meaning the reward will not be available. Probabilities are calculated based on the sum of all assigned probabilities across the rewards. Important: Please note that while each reward has a set probability, it doesn’t guarantee that all rewards will be won equally over time. Some rewards might appear more often, while others might be less frequent. It’s all part of the random nature of the game! Example: Reward #1: Probability 1 Reward #2: Probability 1 Reward #3: Probability 1 After 100 scratches, you might see results like this: Reward #1: 27 times Reward #2: 36 times Reward #3: 37 times In another set of 100 scratches: Reward #1: 28 times Reward #2: 49 times Reward #3: 23 times
Reward Limits	The maximum number of times a specific reward can be claimed by all customers throughout the campaign. Optional Feature: You can choose to add a reward limit when configuring the campaign. Tracking Wins: Gameball will track how many times each reward has been won. After the limit is reached, the reward will no longer be winnable. Reward Limit Adjustment: If you adjust the reward limit while the campaign is running: Increase the Limit: If the new limit is higher, customers can win the reward again. Decrease the Limit: If the new limit is lower, the system will prevent the reward from being won if the initial limit was already reached. Example: Reward 1: Probability 1, Limit: 1 Reward 2: Probability 1, No Limit Reward 3: Probability 1, No Limit After 10 scratches, the results might look like this: Reward 1: 1 win (limit reached) Reward 2: 5 wins Reward 3: 4 wins Notes: If all rewards have limits and they are reached, customers will see a "No rewards available at the moment" message.

End User Experience

How it works

Customers tap the card and scratch to reveal their reward.
Prizes can include discounts, bonus points, free products, and more.
The customer is notified via the widget or email, depending on your configuration when they earned a reward. Learn more.

Customization

Design & Content

You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow:

Intro / Main Screen
Success Screen
No Luck Screen

For each screen, you can tailor the following elements:

Branding: Adjust background colors, text colors, and upload custom artworks.
Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.

This allows you to create a fully branded, on-theme experience that aligns with your business identity.