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Scratch & Win - Let Your Customers Try Their Luck

Give your customers and opportunity to scratch a digital loyalty card and win a reward.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over a week ago

Platform

Plan

Shopify

Pro, & Guru

Salla

Pro, & Guru

Non-Platform

Add-on

🃏 Scratch the Card Campaign

Introduce an element of chance with the Scratch & Win template. Customers can try their luck to win a reward, allowing them to get various prizes, from discounts to free products or bonus points. You can also organize weekly contests or lucky scratches to encourage customers to return to your platform regularly.

Use Cases:

  • Limited-Time Promotions: Use scratch cards for seasonal sales, holiday campaigns, or product launches to create excitement and urgency.

  • Product Awareness & Upselling: Feature new or high-margin products as potential rewards to introduce users to items they might not have considered.

How It Works

  • Customers tap the card and scratch to reveal their reward.

  • Prizes can include discounts, bonus points, free products, and more.

  • Use it for one-time promos, daily rewards, or surprise-and-delight moments.

Setup Guide

  1. Audience:

    1. Registered Customers: Users who are logged into your store.

    2. Specific Customers: Target select users based on predefined segments or criteria.

  2. Trigger:

    • On Widget:
      Customers can access the scratch card through the Badges section in the widget. Tapping the badge redirects them to a screen where they can start playing and trigger the campaign to begin scratching.

    • Deep Link:
      Use the #gameball-scratch deep link to trigger the scratch the card campaign from a custom banner or button on your website or app. Learn more.

  3. Repeatability:

    1. The frequency of how many times a customer can participate in this campaign.

    2. By default, customers can scratch the card once per day.

    3. However, you can customize how often each customer is allowed to participate by setting the repeatability to: {X} Per Day/ Week/ Month/ Year.

4. Rewards:

  1. Min & Max Rewards Count:

    • Your scratch the card campaign will start with 2 default reward cards already added.
      You can customize these rewards based on your preferences.

    • The minimum number of rewards allowed is 2

    • The maximum number of rewards allowed is 8

  2. Reward type:

    • Choose from any reward type supported by Gameball, similar to the options available in other campaigns. Learn more.

  3. Reward Probability:

    • Enter a numerical value (e.g., 2, 3, 4) to represent the probability of a customer receiving this reward. This means that every scratch is completely independent of the previous ones, and the chance of landing on a specific reward is always the same, no matter how many times you've scratched the card.

    • The probability input can accept a value of 0, meaning the reward will not be available.

    • Probabilities are calculated based on the sum of all assigned probabilities across the rewards.

    • Important: Please note that while each reward has a set probability, it doesn’t guarantee that all rewards will be won equally over time. Some rewards might appear more often, while others might be less frequent. It’s all part of the random nature of the game!

    • Example:

      • Reward #1: Probability 1

      • Reward #2: Probability 1

      • Reward #3: Probability 1

        After 100 scratches, you might see results like this:

        • Reward #1: 27 times

        • Reward #2: 36 times

        • Reward #3: 37 times

        In another set of 100 scratches:

        • Reward #1: 28 times

        • Reward #2: 49 times

        • Reward #3: 23 times

        And in yet another 100 scratches:

        • Reward #1: 37 times

        • Reward #2: 30 times

        • Reward #3: 33 times

  4. Reward Limit:

    • The maximum number of times a specific reward can be claimed by all customers throughout the campaign.

    • Optional Feature: You can choose to add a reward limit when configuring the campaign.

    • Tracking Wins: Gameball will track how many times each reward has been won. After the limit is reached, the reward will no longer be winnable.

    • Reward Limit Adjustment: If you adjust the reward limit while the campaign is running:

      • Increase the Limit: If the new limit is higher, customers can win the reward again.

      • Decrease the Limit: If the new limit is lower, the system will prevent the reward from being won if the initial limit was already reached.

    • Example:


      Reward 1: Probability 1, Limit: 1
      Reward 2: Probability 1, No Limit
      Reward 3: Probability 1, No Limit

      After 10 scratches, the results might look like this:

      • Reward 1: 1 win (limit reached)

      • Reward 2: 5 wins

      • Reward 3: 4 wins

      If all rewards have limits and they are reached, customers will see a "No rewards available at the moment" message.

5. More Setup:

Make the necessary adjustments to the Activation, Details, and Goal sections. Learn more about setting up a Reward Campaign.

Customization

  • You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow:

    • Intro / Main Screen

    • Success Screen

    • No Luck Screen

    For each screen, you can tailor the following elements:

    • Branding: Adjust background colors, text colors, and upload custom artworks.

    • Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.

    This allows you to create a fully branded, on-theme experience that aligns with your business identity.

The Gamify templates offer a unique way to keep your customers engaged through interactive and rewarding experiences. By incorporating these templates into your loyalty program, you can create a more dynamic and enjoyable customer journey. Explore these templates today and see the impact on your customer engagement.

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