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Salla | Contact our Sales Team |
Self Serve | Contact our Sales Team |
SMS campaigns are an effective and immediate way to connect with customers through their mobile devices. With high open and response rates, SMS serves as a valuable communication channel for time-sensitive promotions, transactional updates, and personalized offers that drive real-time engagement.
Utilizing Gameball's SMS Communication Campaigns:
Gameball's SMS Communication Campaign feature allows businesses to craft and send tailored messages to customers based on behavior, segmentation, or specific triggers. Use SMS to:
Share limited-time promo codes
Notify customers about flash sales
Remind them of abandoned carts
Send thank-you messages or order updates
SMS campaigns provide a concise and direct way to reach your audience, keeping them informed and engaged at the right moment.
Configuring an SMS Communication Campaign:
To set up an SMS communication campaign from scratch in Gameball, let's follow these steps:
Navigate to the Gameball Dashboard
Click on Campaigns.
Choose Create Communication Campaigns, then Click on the Create Campaign button.
From the Start from Scratch section, Choose SMS.
Step 1: Rules:
In the Audience section, choose who will receive this mobile push:
All Customers (Registered & Unregistered)
Guest customers (Unregistered Customer)
Registered Customers (Customers with Accounts)
Specific Customers based on:
Segments
RFM Segments
Tags
Player Attributes
Combination for Segments, Tags, or Players Attributes
Define what Triggers sending this mobile push to your audience, You can choose between:
Scheduled Based: All your audience will receive this mobile push at a scheduled time. You can decide between:
One-time: Mobile Push will be sent only once
Recurring: Mobile Push will be sent more than once
Action Based: All of your audience will receive this mobile push once they complete a specific action. All you have to do is select the event from the drop-down and add its filters. You can apply your set of rules using the Event Engine.
Click Save and Continue
Step 2: Scheduling:
Now let's set the timing for sending the push notification, based on the trigger that you chose in the previous step(Step 1).
In case you chose Scheduled Based, and for it to be sent One-Time. You can choose one of these options:
Now: The mobile push will be sent once the campaign is set live
Later: The mobile push will be sent on the Start Date that you choose
In case you chose Scheduled Based, and for it to be recurring. You Need to set up the following:
Start Date: The date that we will start sending the mobile push
Repetition: The number of times that the mobile push should be sent, and the duration between each one.
End Date: The date when we should stop sending the mobile push. You can choose:
Never: the mobile push will always be sent out
Till: A certain date that the mobile push will stop being sent out after.
Configure frequency: Specify how often players will receive the mobile push:
Unlimited number of messages per player (Default)
Limit the Number of messages per player(Choose the Maximum number
In case you chose Action Based, you need to set up the following:
Start Date: The date that we will start sending the mobile push
End Date: The date when we should stop sending the mobile push. You can choose:
Never: the mobile push will always be sent out
Till: A certain date that the mobile push will stop being sent out after.
Configure frequency: Specify how often players will receive the mobile push:
Default: Each player will keep receiving messages without any capping until the end of the campaign
Custom: Choose the number of times the mobile push should be sent out, the duration between each mobile push, and the maximum number of times the mobile push should be sent.
Click Save and Continue
Step 3: Compose:
Customize the content and design of the communication campaign, including the message title and body text.
Craft a compelling message that grabs users' attention and encourages action, such as promoting new collections, products, sales, or promo codes.
Click Save and Continue
Step 4: Goal:
Define the goal of the communication campaign, such as increasing product views, driving conversions, or boosting engagement.
Set event triggers and timeframes to monitor user actions in response to the communication campaign.
Step 5: Preview:
Review and edit the configured settings to ensure alignment with campaign objectives and user preferences.
Send a test message to preview the communication campaign before sending it to users.
Lastly, click Set live
Viewing and Managing Communication Campaigns:
Access the Communication Campaign section in the Gameball Dashboard to view all configured campaigns, including mobile push.
Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.
Tracking User Interaction and Performance:
Gain insights into user interaction with communication campaigns by selecting a specific campaign and viewing details.
Identify users who received the notification and track their engagement, including clicks and goal achievements.
Deactivating or Deleting Communication Campaigns:
From the Communication Campaign section in the Gameball Dashboard, select the desired communication campaign.
Choose to deactivate/activate or delete the campaign from the options menu.
Related Article:
Create and Configure Mobile Push Campaigns