Platform | Plan |
Shopify | Pro & Guru |
Self Serve | All |
Prerequisites | Firebase Integration |
Mobile push notifications serve as a powerful tool for engaging users and driving key actions within your mobile application. With Gameball's Mobile Push Communication Campaign feature, you can deliver targeted messages directly to their players' devices, even when they're not actively using the app.
Understanding Mobile Push Notifications:
Mobile push notifications are brief, timely messages that appear on users' mobile device screens, allowing businesses to communicate with their audience in real-time. Unlike other forms of communication, mobile push notifications are highly visible and are less likely to be overlooked by users. Here are some ideas for campaigns that you can send out:
Ask Loyal Customers For Referrals
Promote Social Engagement
Offer them a Welcome Reward
Ask them to Subscribe to the Newsletter
Configuring a Mobile Push Communication Campaign:
To set up a Mobile Push communication campaign from scratch in Gameball, let's follow these steps:
Navigate to the Gameball Dashboard
Click on Campaigns.
Choose Communication Campaigns, then Click on the Create Campaign button.
From the Start from Scratch section, Choose Mobile Push.
Step 1: Rules:
In the Audience section, choose who will receive this mobile push:
All Customers(Registered & Unregistered)
Customers with Accounts(Registered Customers)
Guest customers(Unregistered Customer)
Specific Customers based on:
Segments
Tags
Player Attributes
Combination for Segments, Tags, or Players Attributes
Define what Triggers sending this mobile push to your audience, You can choose between:
Scheduled Based: All your audience will receive this mobile push at a scheduled time. You can decide between:
One-time: Mobile Push will be sent only once
Recurring: Mobile Push will be sent more than once
Action Based: All of your audience will receive this mobile push once they complete a specific action. All you have to do is select the event from the drop-down and add its filters. You can apply your set of rules using the Event Engine.
Step 2: Scheduling:
Now let's set the timing for sending the push notification, based on the trigger that you chose in the previous step(Step 1).
In case you chose Scheduled Based, and for it to be sent One-Time. You can choose one of these options:
Now: The mobile push will be sent once the campaign is set live
Later: The mobile push will be sent on the Start Date that you choose
In case you chose Scheduled Based, and for it to be recurring. You Need to set up the following:
Start Date: The date that we will start sending the mobile push
Repetition: The number of times that the mobile push should be sent, and the duration between each one.
End Date: The date when we should stop sending the mobile push. You can choose:
Never: the mobile push will always be sent out
Till: A certain date that the mobile push will stop being sent out after.
Configure frequency: Specify how often players will receive the mobile push:
Unlimited number of messages per player (Default)
Limit the Number of messages per player(Choose the Maximum number
In case you chose Action Based, you need to set up the following:
Start Date: The date that we will start sending the mobile push
End Date: The date when we should stop sending the mobile push. You can choose:
Never: the mobile push will always be sent out
Till: A certain date that the mobile push will stop being sent out after.
Configure frequency: Specify how often players will receive the mobile push:
Default: Each player will keep receiving messages without any capping until the end of the campaign
Custom: Choose the number of times the mobile push should be sent out, the duration between each mobile push, and the maximum number of times the mobile push should be sent.
Step 3: Compose:
Customize the content and design of the communication campaign, including the message title and body text.
Craft a compelling message that grabs users' attention and encourages action, such as promoting new collections, products, sales, or promo codes.
Step 4: Goal:
Define the goal of the communication campaign, such as increasing product views, driving conversions, or boosting engagement.
Set event triggers and timeframes to monitor user actions in response to the communication campaign.
Step 5: Preview:
Review and edit the configured settings to ensure alignment with campaign objectives and user preferences.
Send a test message to preview the communication campaign before sending it to users.
Viewing and Managing Communication Campaigns:
Access the Communication Campaign section in the Gameball Dashboard to view all configured campaigns, including mobile push.
Filter and manage communication campaigns separately by navigating to Communication Campaign > Mobile Push.
Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.
Tracking User Interaction and Performance:
Gain insights into user interaction with communication campaigns by selecting a specific campaign and viewing details.
Identify users who received the notification and track their engagement, including clicks and goal achievements.
Deactivating or Deleting Communication Campaigns:
From the Communication Campaign section in the Gameball Dashboard, select the desired communication campaign.
Choose to deactivate/activate or delete the campaign from the options menu.
Alternatively, access more information about the campaign and perform actions like activation/deactivation or deletion from the campaign's inner page.
