Take a look at what the Gameball product team has been working on recently.

You can now create reward campaigns based on any customer attribute that is formatted as a date, giving you full flexibility beyond just birthdays and anniversaries. Learn how to create a Recurring Customer Date Reward Campaign.

Previously, you could only reward customers based on two predefined dates: Birthday and Anniversary.

Now, you can celebrate and engage customers on any meaningful date you track, such as join date, subscription renewal date, pet birthday, membership start date, or any custom date attribute.

This campaign type allows you to trigger rewards based on any date-formatted customer attribute in your database.

When creating this campaign, you’ll see a dropdown listing all customer attributes with a type = date, including:

You must select one date attribute as the campaign trigger.

We’ve launched Game Funnel Analytics, a new insights module that gives you a clear, step-by-step view of how your customers interact with every game campaign, across all game types, entry methods, and user types.

This new funnel helps you understand where customers engage, where they drop off, and how effectively your game campaigns drive conversions. Learn more.

Game Funnel Analytics now supports all Gameball games, including:

Both guest customers (via lead form) and registered customers are fully tracked.

Supported entry methods:

Each game campaign now includes a consistent set of funnel steps:

The full funnel appears in the Insights tab of every game campaign, below existing KPIs.

Each stage shows:

Key metrics:

We’ve added Anonymous Customer Gameplay, enabling you to engage new visitors even before they create an account.

This update helps boost engagement, increase customer acquisition, and turn game interactions into a powerful lead-generation channel.

Previously, gameplay on Salla was restricted to logged-in customers only. This update removes that limitation and enables:

We’ve introduced a new improvement to make campaign setup faster, clearer, and less error-prone. Collections can now be selected directly from a dropdown list when configuring event-based campaign rules.

We’ve upgraded the Segments management experience by introducing powerful new filtering and sorting capabilities, making it easier for you to navigate, organize, and control your segment lists.

A new Filter option is now available in the Segments table header, allowing you to refine your segment list using:

Additional improvements:

You can now sort and segment directly from the table by selecting column headers:

The chosen sorting order remains active until manually reset.

We improved the customization experience in the Gameball Dashboard by fixing how the game preview behaves while scrolling. You can now adjust game settings and instantly see changes without repeatedly scrolling back to the top.

We’ve resolved an issue where web messages were not consistently showing to customers, even when all campaign settings were correctly configured.

Some of you reported that after creating an event-based web message campaign, the message did not display to customers despite the triggering action being performed.

Web messages now display reliably whenever they are configured to appear, whether triggered by events, automations, campaigns, or manual actions.

Web messages now appear consistently across major browsers (Chrome, Firefox, Safari, Edge) and mobile web.

You can now depend on web messages to always reach customers as intended, ensuring smooth communication and timely engagement across all touchpoints.

We’ve released a fix to ensure the filter component behaves consistently with the approved Gameball design system. This update improves visual alignment, spacing, and interaction patterns across all filter-related elements.