Platform | Plan |
Shopify | Free, Starter, Pro, & Guru |
Salla | Starter, Pro, & Guru |
Non-platform clients | Growth & Enterprise |
When creating different segments with specific conditions and rules, you will gain valuable insights into your overall pool of customers and their behavior. This allows you to plan more efficient, data-driven marketing strategies that improve overall performance.
How to Create Segments
Creating a new segment is simple. Begin by identifying the criteria you want to target from your wide customer base. For instance, you can create a segment for female customers who have been active within the past 30 days and frequently visit a specific product category. Once these rules are configured, Gameball will automatically identify any customer who meets the criteria and add them to the segment.
To create a new segment:
Go to the Gameball dashboard.
Navigate to Customers > Segments tab.
Click Create New Segment.
Fill in the segment’s general information:
Segment Name: Use a descriptive name, e.g., Engaged Customers.
Segment Tag Name: Provide a short label, e.g., Engaged.
Color: Choose a color for the tag.
Proceed to add segmentation rules.
How to Use the Segmentation Rule Engine
You can create a segment using a single or multiple conditions. Begin by creating the first rule.
Choosing Customer Attribute
When selecting Customer Attribute, choose the customer profile data that will determine segment membership.
Available attributes include:
Customer Email
Is Guest Customer
Mobile Number
Score
Points
Tier
Is referred
Channel
Merchant
Branch
Total Orders Count
Total Amount Spent
Last Order Date
Average Order Value
Gender
Date Of Birth
Customer Join Date
Country
City
Zip Code
UTM Campaign
UTM Source
UTM Medium
UTM Content
UTM Term
Device
Browser
Operating System
Last Login Date
Last Captured Order Date
Average Captured Order Value
Total Referrals
Total Captured Orders
Total Captured Amount Spent
Total Redeemed Amount
Total Redemptions
Last Redemption Date
Last Referral Date
Last Coupon Usage
Last Gameball Coupon Usage
Last Message Sent Date
Last Email Sent Date
Total Spent
Orders Count
After choosing the attribute, define its metadata values accordingly.
Choosing Customer Event
Events represent actions customers perform on your platform. Learn how to create and send events to Gameball.
To create an event-based segment rule:
Select the relevant Customer Event.
Define the event metadata.
Example: If the event is "viewing a product," you can filter it to include customers who viewed a product in the Accessories category at least three times.
You can also:
Click Add Event Filter to add more metadata filters to a single event.
Click Add Condition to include multiple conditions under the same rule.
Common Questions
Can Multiple Segment Conditions Include Both Customer Attribute and Customer Event at the Same Time?
Yes.
You can combine both customer profile attributes and behavior-based events in one segment. For example, you can create a segment that includes:
Female customers
Under 50 years old
Recently active on your platform
Made at least one purchase or added an item to the cart within the past month
This allows for precise targeting using detailed, multi-criteria rules.
How to Create Multiple Conditions Under One Segment?
After adding the first rule:
Click Add Rule.
Choose the correlation type between rules:
AND: Customers must meet all rules.
OR: Customers must meet at least one rule.
Repeat the rule setup process for each additional rule.
Where to Find Data on Existing Segments?
To view details about an existing segment:
Go to the Segments tab on the Gameball dashboard.
Scroll to the list of created segments.
Click on the name of the segment you want to explore.
You will be directed to the segment details page, which includes:
The rules that define the segment
The number and types of outbound messages sent to customers in the segment
A chart displaying how many customers joined the segment per day
A full list of customers in the segment
