Having explained how to generally understand, use, and navigate through the analytics section on Gameball to learn about the performance of Gameball as a program and its influence on your business. Learn more

The Analytics section is divided into four pages; each page displays data from a specific domain. Here are how the Analytics section is branched:

  • Sales and Revenue

  • Players Purchase Behaviour

  • Players Behaviour and Engagement

  • ROI

The Player Behaviour & Engagement page in the analytics will give you insights into your customers' behavior to better tailor your loyalty and retargeting strategy on Gameball.

Where to find the Player Behaviour & Engagement analytics page?

  • Go to Gameball Dashboard, and click Analytics from the left bar.

  • Click on Player Behaviour & Engagement page.

What is the Player Behaviour & Engagement analytics page about?

The player Behaviour & Engagement analytics section gives you a detailed insight into how your customers are interacting with the deployed engagement programs using Gameball. It, therefore, leaves you with more knowledge of how Gameball is impacting your business and how it is contributing to achieving your targets and business goals.

Here is the explanation of each piece of information on the Player Behaviour & Engagement page of the analytics:

Player and Interactions

  • Newly Enrolled Players: the number of players who joined (signed up) to engage in your loyalty program within a time frame.

  • Players Widget Opens: the total number of times a player (enrolled customer) clicks to open your loyalty widget within a time frame.

  • Guests Widget Opens: the total number of times a guest (unenrolled customer) clicks to open your loyalty widget within a time frame.

Referrals Behaviour

  • Number of Referred Friends: total number of referrals sent by players within a time frame.

  • Referrals Conversion Rate (orders): the percentage of which the referrals made were successful. (the referred friend enrolled)

  • Current outstanding points: the value of points accumulated and saved by players (unredeemed points)

  • Redemption Daily Trend: the number of points redeemed by players on a daily basis.

  • Redeemed and not spent VS Redeemed and spent: comparison between points that have been redeemed by players but are not used in orders vs. points that have been redeemed by players and used as coupons in their orders.

  • Expired Points overtime: the number of points that had expired before they were used by their players.

  • Unique Players Redeemed vs. Total Redemption: number of players who redeemed points at least once vs. total number of points redeemed.

  • Type of Redemption Vs. Points Redeemed: the total number of points redeemed using each type of coupon.

  • Redemption Daily Trend: the daily points redemptions by players within a time frame.

  • Top 10 Referring players: list of the first 10 players that have made the most successful referrals.

  • Total Accumulated points: the total number of points currently accumulated and saved by players per each program.


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