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Product Release 10.11.2025

Gameball's latest product updates and enhancements.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over 2 weeks ago

Take a look at what the Gameball product team has been working on recently.

New Features

1. “Insights” Tab for Redemption Options in Redeem Points

Platform

All

Plan

Guru (Shopify, Salla) and Enterprise

Channel

All

You can now analyze the performance of each redemption option directly within the Redeem Points section using the new Insights tab. Read about launching points redemption systems.

What’s New

  • A new Insights Tab has been added next to Configurations.

  • Displays detailed analytics for every redemption option (coupon type).

  • Includes key metrics such as:

    • Issued: Number of coupons generated.

    • Burned: Coupons redeemed or used.

    • Expired: Coupons that expired unused.

    • Burn Rate: % of issued coupons that were used.

    • Expiry Rate: % of issued coupons that expired unused.

    • Total Points: Total points redeemed to generate coupons.

  • Time Range Filter allows analysis for specific date ranges (e.g., last 30 days).

  • Export Option lets you download filtered insights in CSV/XLSX format.

  • Default Sorting: By Total Points (descending), customizable across all columns.

Why It Matters

Gain full visibility into how customers engage with your redemption options, understand which rewards drive the most activity, identify underperforming ones, and make data-driven decisions to optimize your loyalty program.

2. New System Event: points_redeemed

Platform

All

Plan

All

Channel

All

We’ve introduced a new built-in event, points_redeemed, that automatically triggers whenever a customer redeems points. This enables deeper tracking, better automation control, and easier integration with external systems like CRMs or analytics tools. Learn about all the events Gameball automatically fires.

What’s New

  • New Event Added:

    • Event Name: points_redeemed

    • Fires automatically when a customer successfully redeems points via checkout, or API.

    • Includes Standard Metadata:

      • player_id

      • timestamp

      • redeemed_points

      • redeemed_points_value

      • reference_transaction_id (if available)

  • Configurable in Dashboard

    • Appears under the Event Configuration list.

    • Default Status: Disabled. Can be enabled manually when ready.

  • Event Behavior

    • When enabled, this event is automatically logged in the Activity Log and can trigger:

      • Custom automations

      • Communication Campaigns

    • When disabled, it will not be fired or recorded.

Why It Matters

This update gives clients more flexibility and insight into customer redemption activity, allowing better reporting, targeted engagement, and automation triggers based on real-time reward redemption data.

Other Improvements

1. Enhance Customer Coupons API to Identify Promotions and Display Promotion Rules

We’ve enhanced the Customer Coupons API to make it easier for apps and storefronts to distinguish automatic promotions from regular coupons and to display the promotion rules that define how customers can qualify for each offer. Read more.

What’s New

  • Added a new boolean flag:

  • "isPromotion": true

    • isPromotion = false → Regular or manually issued coupon.

    • isPromotion = true → Promotion or rule-based discount (e.g., “Buy 2 Get 1 Free”, “50% Off Collection”).

  • Added a new object for promotion details:

  • "promotionRules": {"type": "Buy X Get Y","description": "Buy 2 items from Summer Collection, get 1 free T-shirt","conditions": {"buyQuantity": 2,"getQuantity": 1,"applicableCollections": ["Summer Collection"],"minOrderValue": 0}}

  • Includes:

    • Promotion type and description

    • Applicable collections or products

    • Minimum order value or eligibility rules

2. Responsive Game View for Standalone Game URLs

We’ve enhanced the standalone Game URLs to support a fully responsive layout, ensuring that Gameball games now look and perform beautifully across all screen sizes, from mobile and tablets to desktop and large touchscreen displays.

What’s New

  • Responsive Game Display

    • Games like Spin the Wheel, Slot Machine, and Match Cards now automatically scale to fit any device or screen resolution.

    • Perfect for public activations, malls, events, or in-store experiences on large touchscreens.

  • Adaptive Layout Behavior

    • The game’s design and lead form now adjust dynamically to the available space.

    • Proportional scaling ensures visuals and animations remain sharp and centered.

  • Preserved Widget Experience

    • When a game is played inside the Gameball widget (e.g., on a website or app), it retains its original mobile view for consistency.

Why It Matters

Marketers and event organizers can now launch engaging Gameball experiences anywhere, without worrying about layout or display issues. Games will look great and perform smoothly, whether accessed on a phone or a 24” touchscreen kiosk.

3. Improved UX for Customer List in Campaigns

We’ve enhanced the Customer List tab under campaigns with a new loading skeleton (shimmer effect) for a smoother and more intuitive experience.

What’s New

Visual Feedback While Loading:

  • A shimmering placeholder now appears while the customer list data is being fetched.

Consistent Look & Feel:

  • The skeleton layout matches the existing table structure across the dashboard, including row spacing and shimmer style.

Always Active on Fetch:

  • The loading skeleton is triggered during:

    • Initial page load

    • Pagination or data refresh

Why It Matters

This improvement prevents confusion between “no data” and “still loading,” providing users with clear feedback and a more polished, responsive dashboard experience.

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