Gameball provides one of its most powerful features for personalizationāCustomer Attributes. With these attributes, you can enrich each customer profile, store custom data, and create highly targeted campaigns using specific notifications, messages, or emails based on segmented customer groups.
Default Customer Attributes
Customer ID
Displayed Name
Customer Name
First Name
Last Name
Customer Email
Gender
Mobile Number
Date of Birth
Join Date(On Store)
Creation Date(On Gameball)
Country
City
Zip Code
Preferred Language
Guest Status
UTMs (for tracking)
Devices Used
Total Amount Spent
Last Order Date
Total Orders Count
Average Order Value
Channel (e.g., website, mobile app)
These attributes form the foundation for understanding and segmenting your customer base within Gameball.
Adding Custom Attributes to Customer Profiles
Need to store additional details like region or address? You can create custom attributes to capture unique data for each customer. Custom attributes enable you to tailor your campaigns even further by allowing segmentation based on criteria specific to your business. This means you can send notifications, emails, or messages tailored precisely to a customer's profile.