Tags let you group your customer manually. They are great for highlighting VIP customers who may need VIP rewards, loyal customers who should be treated differently or you need to simulate different rewards based on the assigned tags, for example, If you want to create and send communication campaignss, notifications, or assign reward campaigns to only a specific group of customers; Tags is a great way to link between these customers and the assigned notification, emails, or reward campaigns.

Please note that the maximum number of tags that can be created is 15 tags.

Note that the following steps are also what you need to completely remove/delete a tag.

To create tags, on your Gameball dashboard, go to Settings > Admin Settings > Customer Tags

On the top right of the events page, click Create New Tag

Add the tag name and choose the tag color, then click Create.

Note that the following steps are also what you need to remove tags from all or a certain group of customers.

To tag one customer, on your Gameball dashboard, go to customers. Then open any player page.

Under the Segments, besides Tags, click on +Add.

You can search for the available tags and assign this tag to the customer.

ℹ️ This is also where you remove a tag from a customer.

You can also do manual bulk tagging for your customers. On your Gameball dashboard, go to customers.

Click on the Filter Icon

Filter your customers according to your needs. Then click More, and

Choose between adding or removing tags, then click on +Add.

Scroll down and pick the desired tag/s, then click Apply.

All customers in the currently active filter will be tagged with the selected tags.

Note: In case no filter is applied, the operation will automatically tag all customer lists on Gameball at the moment of the operation

You can also tag customers using Gameball APIs; check our technical documentation for more details.