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Placeholder Variables in Email Notifications

Add placeholder variables in email notifications and send customers personalized data.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over a week ago

Available for all Gameball customers except for free packages

Placeholder variable text is used to add personalized data on each customer to your email notifications. Variables appearing in the email notifications preview are automatically replaced with actual data. So when the actual email notification is sent to your customers, the actual data appears instead of the variable placed.

Starting with a quick overview of variables. A variable is a value that can change depending on conditions or on information passed to the program. It is simply a name that can be replaced with a real value from computer memory.

To use a variable in an email, click Merge Tags and select your variable.

At Gameball, we use the following variable in email notifications:

Variable

Definition

Customer's first name

The customer's first name, if available.

Display Name

Display name

Customer's email

The customer's email, if available.

Score earned

The score earned with the customer's latest achievement. Learn more

Equivalent value of earned points

Points earned with the customer's latest achievement.

Equivalent value of total points

The equivalent monetary value of points.

Currency

Currency is set through the Admin Settings.

Points name

A customized name for points in the default language, based on your settings.

Score name

A customized name for the score in the default language, based on your settings. Learn more

Equivalent value of total points

customer's total points after completing their latest achievement.

Equivalent value of new points

The equivalent monetary value of new points.

New Tier

The new tier was reached by the customer.

Previous Tier

customer's tier before their latest achievement.

Referral Link

Customer's link they use in the referral process

Mobile Referral Link

Customer's link they use in the referral process via mobile

Paid Amount

The amount a customer paid in a given order

Merchant Name

Merchant Name

Branch Name

Branch Name

Return Days

Number of days for the return window

Available Points

Available points

Pending Points

Pending Points

Gameball sends notifications any time a customer completes an achievement like signing up, completing a purchase, or earning points depending on your configurations.

You are now all set to activate your email notification and start notifying your customers of their achievements through emails!

Include the adequate variable to offer your customers personalized messages through emails. Check this blog to learn more about personalized messages.


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