In this article, we'll dive into more details, and discover the Acquire New Customers templates designed to drive sales and boost customer engagement.
Welcome Series Template:
Goal:
Encourage new customers to complete their first purchase by giving them a surprise gift —a 20% discount— when they create an account.
Flow:
They receive an email about the discount right away, and if they don't make a purchase within 3 days, they get a reminder email encouraging them to take advantage of the discount.
Trigger:
Account Created
Instructions:
Avoid using the "Create Account" challenge with this automation to prevent customers from earning rewards twice.
Make sure to disable any other welcome email upon account creation to prevent duplicate emails from being sent.
Ask Repeated Customers for Referrals Template:
Goal:
Encourage loyal customers (those with more than 2 orders) to refer their friends after making a purchase.
Flow:
This automation triggers when a customer places an order and waits for 14 days. It then sends an email inviting the customer to refer a friend and earn rewards. If no successful referrals are received within 2 days, a reminder email is sent.
Trigger:
Placed Order
Instructions:
Enable the Referral Program and set up rewards for both your customers and their friends. Learn More.
Ensure that you activate the notification emails for both the customer and their friend upon successful referral. Learn More.
Adjust the 14-day wait to match your process. It's set to ensure that the customer received the order; change it if needed.