Tier expiry is a crucial aspect of Gameball's loyalty program, influencing how customers maintain their status and access privileges. By adjusting the expiry system, you can encourage continuous engagement and ensure players strive to maintain their tiers.
Here's how it works:
Available Options:
No Expiry: Customers retain their tier indefinitely once achieved, enjoying associated benefits until they progress to a higher tier.
Based on Activity (6 Months): Gameball evaluates customer activity over the past 6 months. Customers who meet tier requirements remain, and customers who do not meet the current level of activity will be enrolled in lower levels that correspond to their activity in the past 6 months.
Based on Activity (12 Months): Similar to the 6-month system, but with a year-long evaluation period.
Based on Activity (24 Months): Evaluate customer activity over the past 2 years to determine tier status.
Note: Tiering up is instant while tiering down is re-evaluated every given period (6, 12, 24 months)
Configuring Tier Expiry:
Login to Gameball's Dashboard
Click on VIP Tiers from the left side menu
Access the "Tiers Settings" in the Settings section below.
Edit the tier expiry settings to choose the desired option.
Save & Confirm your changes.
Impact of Changes:
Switching Expiry Systems: Customers are reassessed based on the new expiry system. Their activity within the specified timeframe determines tier status.
Changing Leveling Methods: Gameball recalculates customer tiers based on the new method, considering both current activity and historical data.
Adjusting Achievement Ranges: Altering tier requirements affects customer placements. Expiry dates remain unchanged, continuing from the last update.
Adding or Removing Tiers: Customers may move to higher or lower tiers without affecting expiry dates. Gameball maintains the existing countdown from the last system update.
Manual Tier Assignments: When manually assigning a tier, the expiry date resets for that customer, initiating a new countdown from the assignment date.
Plan Changes: Downgrading from Pro or Guru plans shifts the system to lifetime expiry. Customers are relocated based on their historical activity up to the downgrade date. Upgrading or switching plans maintains the current expiry system.