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Product Releases 26.8.2025

Gameball's latest product updates and enhancements.

Rana ElGharib avatar
Written by Rana ElGharib
Updated over 2 weeks ago

Engagement

1. Milestone: New Reward Campaign

Platform

Available on a non-platform

For Shopify or Salla: Contact Support

Plan

Available as an Add-on

The Milestone Campaign is a rule-based campaign that accumulates a customer’s eligible spend or item count across orders during a defined period (e.g., SAR 500 per month). Milestone campaign helps increase AOV and repeat purchase frequency.

Use Cases:

  1. Spending Milestones

    • Reward based on total spend within a period.

    • ​Example: “Spend $1000 and get a $100 gift card.”

  2. Collection/Tag/SKU/Branch-Specific Milestones

    • Only spending on a chosen collection/category/SKU counts.

    • ​Example: “Spend $500 on Electronics and get $50 off your next order.”

  3. Items-Purchased Milestones (count)

    • Reward by quantity of items, regardless of price.

    • ​Example: “Buy 10 items and get 20% off next order.”

Read this Help Center Article to learn more.

Core & Platform

1. Dynamic Value for Fixed Coupon Rewards

Platform

All

Plan

All

Channel

All

We’ve enhanced the Fixed Coupon Rewards by introducing a Dynamic Value option. Instead of being limited to a static reward (e.g., $10 off), you can now configure fixed coupons to dynamically calculate their value based on a percentage of a chosen variable (e.g., 15% of Value X). Learn more about how to set up each Reward type.

Use Case

This update gives you more flexibility in creating promotions that scale with order size or customer actions. For example:

  • Instead of always giving $10 off, a merchant can now set the coupon to equal 15% of the customer’s cart total or a specific metadata value, making offers more personalized and impactful.

Key Highlights

  • Dynamic Option Added to Fixed Coupons

    • You can select whether a fixed coupon has:

      • A static fixed value (e.g., $10).

      • A dynamic value (percentage of a chosen metric).

  • Flexible Promotions

    • Easily adapt offers to cart totals, order values, or metadata-driven actions.

  • Seamless Setup

    • No changes required in workflow, just configure the value type when setting up your fixed coupon rewards.

2. Coupons Start & End Date

Platform

All

Plan

All

Channel

All

We’ve added Start and End Date options for coupons, giving you full control over when your coupons are active. This ensures promotions run only during intended time frames and automatically expire when no longer valid. Learn more about creating a new coupon.

Use Case

This update makes coupon campaigns more efficient and prevents manual intervention. For example:

  • Launch a coupon that starts automatically on Black Friday and expires at the end of Cyber Monday.

  • Set seasonal coupons (e.g., valid only for the December holiday shopping season).

  • Prevent outdated coupons from being used after a promotion ends.

Key Highlights

  • Start Date → Merchants can define when the coupon becomes valid.

  • End Date → Coupons automatically expire on the set date.

  • Automation → No need to manually activate or deactivate coupons.

  • Consistency → Works across all coupon types (fixed, dynamic, third-party, etc.).

Note: Coupon start and end dates are only available when the campaign is scheduled.

3. Copy Campaigns Across Workspaces

Platform

Non-Platfirm

Plan

Available for clients with active Workspaces

Introducing the ability to copy reward campaigns across workspaces, making it easier than ever to replicate successful campaigns without starting from scratch. Learn about workspaces.

Use Case

This feature helps you, if you have multiple workspaces, to save time and maintain consistency. For example:

  • Roll out the same loyalty campaign across different regions.

  • Standardize campaign structures while leaving room for local customization.

  • Ensure campaign logic and rewards remain aligned across workspaces.

Key Highlights

  1. Copy Campaign Action

    • A new “Copy to Workspace” button is now available in campaign actions.

    • Copy a campaign to one or multiple workspaces at once.

  2. Event Handling

    • If the original campaign is tied to an event not available in the target workspace:

      • The event will automatically be created.

      • The copied campaign will link to the newly created event.

  3. Language Compatibility

    • If the target workspace has languages not available in the original campaign:

      • Those language fields will be left empty for the client to update later.

  4. Campaign Status & Audience Defaults

    • Copied campaigns will always be inactive by default (to avoid unintended launches).

    • The audience will always be set by default to All Audience, even if the original had filters/exclusions.

  5. Data Migration

    • The following data will be copied:

      • Campaign Name

      • Description

      • Icon

      • Rewards configuration (points, coupons, etc.)

4. Coupon Insights Tab

Platform

All

Plan

All

Channel

All

We’ve added a brand-new Insights tab to the coupon details page, giving you deeper visibility into how your manually created coupons and promotions are performing. Learn more

Use Case

You can now track coupon usage with detailed order- and customer-level data, helping them measure impact and optimize promotional strategies.

Key Highlights

  1. New Insights Tab

    • Available only for manually created coupons and promotions.

    • Accessible when you navigate to the Coupons page and click on the coupon they want to check.

  2. Each coupon redemption will display:

    • Customer ID

    • Customer Email

    • Discount Value

    • Date of Use

  3. Export Option

    • Export coupon insights data to CSV for further reporting or analysis.

  4. Permissions

    • Only users with access to the Coupons section will be able to view insights.

5. Is Referred: New Customer Attribute

We’ve added a new Boolean customer attribute to help you identify whether a customer was referred by another customer or acquired through other channels. Learn more

API Enhancements

  • A new field isReferred is now included in the customerAttributes object for:

    • GET /player/{playerUniqueId}

    • GET /player/details/{playerUniqueId}

  • Definition:

    • true → Customer was referred by another customer.

    • false → Customer was not referred (acquired through other channels).

Dashboard Enhancements

  • Customer Profile → New attribute Is Referred added under Customer Attributes.

  • Available as a filter option in:

    • Campaigns

    • Segments

    • Automations

This allows clients to:

  • Target only customers who were not referred (acquired through other channels).

  • Create campaigns, automations, and segments tailored to referred vs. non-referred users.

6. Full Control Over Internal Gameball Events

Platform

All

Plan

All

Channel

Dashboard → Integrations / Event Settings

You now have the ability to enable or disable the internal events that Gameball automatically fires (such as place_order, view_product, order_refunded, add_to_cart, etc.) Learn more about creating and sending events to Gameball.

Why This Matters

This gives you complete control over the events you track and process, allowing you to:

  • Eliminate unnecessary or duplicate events.

  • Customize your tracking to fit your business logic.

  • Decide which events should (or shouldn’t) be fired to your system.

Key Details

  • A dedicated settings page now lists all auto-fired Gameball events with toggles (Enable/Disable).

  • Changes apply in real time; once an event is disabled, it stops being fired immediately.

  • When disabled, the event will no longer:

    • Be sent to your system.

    • It is used in internal Gameball flows (unless you manually fire it).

  • Permissions: Only Admins, Workspace Owners, or Workspace Admins can control event toggles. If custom roles are enabled, this action is assignable.

7. Custom Expiry for Points Multiplier Campaigns

Platform

All

Plan

All

You can now set a configurable expiry period for points earned through point multiplier campaigns. This gives you full control over when bonus points are activated (respecting your return window) and when they expire, helping reduce fraud risk and liability. Read about points multiplier campaigns.

Why This Matters

Previously, points earned from multiplier campaigns (e.g., Double Points) were activated immediately without considering your return/refund window. This exposed merchants to:

  • Fraud risk: customers could earn and use points before returning items.

  • Inflated liability: from early activation of bonus points.

With this update, you can now:

  • Delay point activation until after the return window passes.

  • Define a custom expiry period (days) for multiplier campaign points, just like in other reward campaigns.

  • Align rewards with finalized, eligible transactions only.

How It Works

  1. Set Expiry in Campaign Setup

    • While creating/editing a Point Multiplier Campaign, you’ll see a new Expiry (days) field.

    • Accepts only numeric values (Min: 1 day, Max: 365 days).

    • Required field.

  2. Activation Logic

    • Points (base + multiplier) are activated only after the program-level return window ends.

    • Ensures no points can be used during refund eligibility.

  3. Expiration Logic

    • Once activated, points expire after the custom expiry period you set (e.g., 30 days).

  4. Validation & Errors

    • If expiry is missing or invalid, you’ll see an error message before saving.

8. Automate “Points to Expire” Notifications

Platform

All

Plan

All

Channel

All

You can now configure automations using a “Points to Expire” trigger. This gives you full control over when and how to notify customers about their expiring points, helping you drive engagement while reducing liability. Learn how to create an Automation Campaign.

Why This Matters

Before today, Gameball had been sending fixed points expiration notifications by default. This was rigid and offered limited flexibility.

With this update, you get:

  • Custom timing for expiry reminders (e.g., 30, 15, 7 days).

  • Multi-channel communication (Email, SMS, Push, Webhook).

  • Full control (no expiry notifications will be sent unless you set up automations).

How It Works

  1. New Trigger: “Points to Expire”

    • Available in the Automation Builder.

    • Detects when a customer’s points are approaching expiration.

    • Let's you define a custom timeframe (e.g., 30, 15, 7, or X days before expiry).

  2. Available Actions

    1. Choose one or more actions to notify customers:

      • Send Email

      • Send SMS

      • Send Push Notification

      • Send Webhook

  3. Flexible Automation Flows

    • Create multiple automations for different timeframes (e.g., a reminder 30 days before and a final reminder 7 days before).

    • Add conditions like “only trigger if expiring points ≥ 50.”

  4. Message Customization

    • Use dynamic placeholders in templates:

      • {{customer_name}}

      • {{expiring_points}}

      • {{expiry_date}}

    • Tailor your messages per channel.

  5. Execution Logs & Reporting

    • Gameball logs each automation execution.

    • You’ll see which customers were targeted and what actions were performed.

  6. Important Change ⚠️

    • The old Points Expiry Notifications section has been removed.

    • No expiry notifications will be sent by default unless you configure this automation.

  7. Premade Template

    • A ready-to-use automation template is available.

    • Mimics the previous expiry notification behavior for quick setup.

Other Improvements

1. New Security Enhancement: reCAPTCHA Added to Login Flow

Platform

All

Plan

All

We’ve strengthened the Gameball login flow by introducing Google reCAPTCHA as an additional layer of protection.

Why This Matters

To ensure your account remains secure, reCAPTCHA helps safeguard against automated login attempts and unauthorized access, keeping your data and your customers’ data safer.

Key Details

  • reCAPTCHA is now integrated into the dashboard login screen.

  • Users may be asked to complete a quick verification before accessing their account.

  • This measure helps block bots, brute force attacks, and malicious login attempts.

2. MoEngage Integration: Country & Currency Support

Platform

All

Plan

All

Channel

All

Gameball now includes Country and Currency information in customer data sent to MoEngage, giving you more flexibility to segment customers, filter transactions, and personalize campaigns based on location and currency context. Read about Gameball on Moengage.

What’s New

1. Customer Events

  • For all Purchase/Order and Refund events sent to MoEngage, the payload now includes:

    • country → The country defined for the workspace.

    • currency → The workspace currency code (e.g., USD, EGP, EUR).

2. Customer Attributes

  • New attributes are added when syncing customers with MoEngage:

    • Country → Stores the workspace-defined country.

    • Currency → Stores the workspace currency code.

3. Detection Logic

  • Country → A new workspace-level attribute is introduced in Gameball to store the defined country (similar to timezone and workspace name).

  • Currency → Uses the existing workspace currency setting, always sent as a 3-letter currency code (e.g., USD, EGP).

4. Condition

  • These fields are included only if the workspace has both country and currency configured and MoEngage integration is enabled.

Why This Matters

With this enhancement, MoEngage users can:

  • Segment customers by geography.

  • Personalize campaigns with currency-aware messaging.

  • Filter or trigger flows based on workspace-level country & currency data

3. Workspace Information Synced to MoEngage

Platform

All (with Multi-Workspace enabled)

Plan

Available for all plans supporting MoEngage

Channel

MoEngage Integration

We’ve enhanced our MoEngage integration to include workspace context in both customer events and attributes, giving you greater flexibility in segmentation and personalization. Read about Gameball on Moengage.

Use Case

For clients managing multiple workspaces, this update makes it possible to segment and target customers in MoEngage based on the specific workspace where their activity or data originates.

Key Highlights

  1. Customer Events Update

    • All customer events sent to MoEngage now include an additional property:

      • gameball_workspace: a string containing the workspace name or ID.

    • This field will be present across all events fired to MoEngage.

  2. Customer Attributes Update

    • A new customer attribute has been added:

      • Gameball Workspace: a string attribute storing the associated workspace.

    • This allows MoEngage users to filter and segment customers directly by workspace.

  3. Condition

    • These new fields are only included if the client is using a workspace-enabled setup (multi-workspace account).

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