Platform | Plan |
Shopify | Pro & Guru |
Self Serve | All |
Reward campaigns are an essential tool for engaging customers, increasing your revenue, and driving desired behaviors. To effectively measure the performance of these campaigns, it's crucial to analyze various metrics that provide insights into their effectiveness.
Where to find Insights for every reward campaign
To get data about the performance of any of your created reward campaigns, from the left far, click Rewards under Campaigns. Then choose any created campaigns from the list.
Go to the Insights Tab
Insights Explanation
Here's a breakdown of the key metrics available for you to evaluate the performance of your reward campaigns:
Campaign Completion Rate:
This metric measures the percentage of customers who successfully completed the campaign compared to the total number of customers the campaign was sent to. It is calculated using the equation:
Number of customers completed the campaign ➗ Total number of customers the campaign was sent to.
Campaign Abandonment Rate:
The abandonment rate is the inverse of the completion rate and represents the ratio of customers who abandoned the campaign without completing it.
Distinct Customers Count:
This metric indicates the total number of unique customers who participated in the campaign.
Total Customer Count:
The total times customers participated in the campaign. It represents the overall level of engagement generated by the campaign.
Total Rewarded Points:
The aggregate sum of points awarded to customers through the campaign. It reflects the total incentive provided to participants.
Total Rewarded Coupons:
Similar to points, this metric represents the total number of coupons distributed as rewards during the campaign.
Total Rewarded Points Value:
This metric provides both the total points awarded and their corresponding monetary value. It offers insight into the tangible benefits customers receive from participating in the campaign.
Campaign Participation Rate Over Time:
This graph visualizes the trend of campaign participation rates over a specific period. It helps identify any variations or patterns in customer participation.
Campaign Rewards Over Time:
Similarly, this graph tracks the number of customers completing the campaign over time. It allows for a continued analysis of campaign effectiveness.
Funnel Analytcis insights
Game Funnel Analytics is an insights module that gives you a clear, step-by-step view of how your customers interact with every game campaign, across all game types, entry methods, and user types.
This new funnel helps you understand where customers engage, where they drop off, and how effectively your game campaigns drive conversions.
Where can you find it?
Unified Funnel Tracking for All Game Types
Game Funnel Analytics now supports all Gameball games, including:
Spin & Win
Slot Machine
Scratch Card
Memory Match
The Catcher
Quiz
All Games (funnel-only insights added)
Both guest customers (via lead form) and registered customers are fully tracked.
Supported entry methods:
Widget
Deep link / direct URL
Popup trigger
Manual open
Funnel Stages Tracked
Each game campaign now includes a consistent set of funnel steps:
Game Shown
Triggered only when the game auto-displays via a pop-up.
Lead Captured
Captured when a guest customer submits the lead form.
Game Opened
When a customer opens the game from any entry point.
Game Started
When the customer clicks “Play”.
Game Completed
When the game animation/logic finishes, regardless of the outcome.
Rewarded
Displays how many customers received a reward.
No Luck
Customers who completed but did not receive a reward or lost.
Each stage shows:
Total customers
Conversion rate to the next step
Drop-off visualization
Filtering aligned with the campaign's date filter
Key metrics:
Total Participated = top-most tracked event.
Goal Completed = customers who reached the last tracked step.
Total Conversion = Completed / Started.
Conversion & Drop-Off Logic
Step Conversion:
Example: 1,000 opened → 750 started = 75% conversion.
Step Drop-Off:
25% dropped between “Opened” → “Started.”
Overall Conversion:
1,000 opened → 200 reached the goal = 20% overall conversion.
Filtering Reward Campaigns' insights
In addition to these metrics, you can adjust the period for which you want to view the data directly from the report.
The report is designed to clearly demonstrate the value of Gameball's services in enhancing your business, highlighting how the campaign positively impacts engagement and revenue. Further, it helps you implement strategies to re-engage your customers with the campaign's configuration page, such as notifications, reminders, or incentives, especially after initial configuration.