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Understanding Reward Campaigns Insights
Understanding Reward Campaigns Insights

A breakdown of the key metrics available to evaluate the reward campaigns effectiveness.

Ganna Adnan avatar
Written by Ganna Adnan
Updated over a week ago




Pro & Guru

Self Serve


Reward campaigns are an essential tool for engaging customers, increasing your revenue, and driving desired behaviors. To effectively measure the performance of these campaigns, it's crucial to analyze various metrics that provide insights into their effectiveness.

Here's a breakdown of the key metrics available for you to evaluate the performance of your reward campaigns:

  1. Campaign Completion Rate:

    This metric measures the percentage of customers who successfully completed the campaign compared to the total number of customers the campaign was sent to. It is calculated using the equation:

    Number of customers completed the campaign โž— Total number of customers the campaign was sent to.

  2. Campaign Abandonment Rate:

    The abandonment rate is the inverse of the completion rate and represents the ratio of customers who abandoned the campaign without completing it.

  3. Distinct Customers Count:

    This metric indicates the total number of unique customers who participated in the campaign.

  4. Total Customers Count:

    Total times customers participated in the campaign. It represents the overall level of engagement generated by the campaign.

  5. Total Rewarded Points:

    The aggregate sum of points awarded to customers through the campaign. It reflects the total incentive provided to participants.

  6. Total Rewarded Coupons:

    Similar to points, this metric represents the total number of coupons distributed as rewards during the campaign.

  7. Total Rewarded Points Value:

    This metric provides both the total points awarded and their corresponding monetary value. It offers insight into the tangible benefits customers receive from participating in the campaign.

  8. Campaign Completion Rate Over Time:

    This graph visualizes the trend of campaign completion rates over a specific period. It helps identify any variations or patterns in customer participation.

  9. Campaign Rewards Over Time:

    Similarly, this graph tracks the number of customers completing the campaign over time. It allows for a continued analysis of campaign effectiveness.

In addition to these metrics, you can adjust the period for which you want to view the data directly from the report.

The report is designed to clearly demonstrate the value of Gameball's services in enhancing your business, highlighting how the campaign positively impacts engagement and revenue. Further, it helps you implement strategies to re-engage your customers with the campaign's configuration page, such as notifications, reminders, or incentives, especially after initial configuration.

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