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Events You Can Create for Your E-Commerce Website
Events You Can Create for Your E-Commerce Website

A quick guide on what customer events and key operators your platform can send to Gameball.

Ahmed El Assy avatar
Written by Ahmed El Assy
Updated over a week ago

Are you looking for the most valuable customer events to track on your e-commerce website using Gameball? Below are six essential examples of events you can track to build a highly engaging, action-based loyalty program.


Important Notes:

  • The suggested keys below are examples. Feel free to modify or add new keys based on your platform's structure and needs.

  • Performance Optimization Tip: Avoid sending unnecessary events to maintain the best performance for your system.


Key Customers Events

Event

Description

Suggested Keys

1. View Cart

Triggered when a customer views their cart.

- Total Price: Total price of the cart
- Count: Number of products in the cart

2. View Product

Triggered when a customer views a product page on your website.

- Price: Product price
- Category: Product category (e.g., fashion, electronics)
- Weight: Product weight
- Brand: Product brand (e.g., Zara, Nike)
- Discounted: Is there a discount applied to the product?
- Stock: Current stock level
- Tag: Product tags (if applicable)

3. Write Review

Triggered when a customer writes a review on a product.

- Price: Product price
- Category: Product category
- Weight: Product weight
- Brand: Product brand
- Discounted: Discount applied or not
- Stock: Current stock level
- Tag: Product tags

4. Add to Cart

Triggered when a customer adds a product to their cart.

- Price: Product price
- Category: Product category
- Weight: Product weight
- Brand: Product brand
- Discounted: Discount applied or not
- Stock: Current stock level
- Tag: Product tags

5. Remove from Cart

Triggered when a customer removes a product from their cart.

- Price: Product price
- Category: Product category
- Weight: Product weight
- Brand: Product brand
- Discounted: Discount applied or not
- Stock: Current stock level
- Tag: Product tags


These customer events are essential in tracking customer behavior and personalizing their experience through tailored rewards and actions. Make sure to implement the relevant events in line with your specific platform needs to optimize your loyalty program.


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