Player Segmentation & RFM Segments
Segment your customers based on different attributes and categories.
5 articles
Written by Rana ElGharib and Habiba Elsafty


Introduction to Segmentation
Understand the importance of customer segmentation and its wide range of uses and benefits.
Written by Rana ElGharib. Updated over a week ago
How to Segment Players
Learn how to create customer segments and create programs and messages that target players under these segments.
Written by Rana ElGharib. Updated over a week ago
Segmentation Use Cases
Use cases on how to fully utilize Customer Segmentation combined with other Gameball features
Written by Habiba Elsafty. Updated over a week ago