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Player Segmentation & RFM Segments

Player Segmentation & RFM Segments

Segment your customers based on different attributes and categories.

5 articles
Rana ElGharib avatarHabiba Elsafty avatar
Written by Rana ElGharib and Habiba Elsafty

Introduction to Segmentation

Understand the importance of customer segmentation and its wide range of uses and benefits.
Rana ElGharib avatar
Written by Rana ElGharib. Updated over a week ago

How to Segment Players

Learn how to create customer segments and create programs and messages that target players under these segments.
Rana ElGharib avatar
Written by Rana ElGharib. Updated over a week ago

Segmentation Use Cases

Use cases on how to fully utilize Customer Segmentation combined with other Gameball features
Habiba Elsafty avatar
Written by Habiba Elsafty. Updated over a week ago