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Explore and Manage a Customer Profile

Understand what data is displayed inside each customer profile and how to perform key actions.

Ahmed El Assy avatar
Written by Ahmed El Assy
Updated this week

Each customer has a dedicated profile page in Gameball where you can explore all related data, behaviors, rewards, and available actions. This profile helps you gain insights into individual engagement and loyalty progress, allowing you to take quick and relevant actions.


Profile Overview

You can access the profile of any customer by navigating to Customers, then clicking the name or ID of any listed customer. The profile is divided into several key sections:

1. Info & Details

You can view essential customer information grouped into the following areas:

Info Panel

  • Includes identity and contact details such as name, email, mobile number, location, and customer status (e.g., guest or registered).

  • Displays unique attributes and behavioral indicators such as UTMs and devices used.

  • Shows whether the customer is subscribed to your emails and their preferred language.

Learn more in the Customer Profile Attributes article.

2. Referrals

This panel includes:

  • The customer's unique referral link

  • Who referred them (if any)

  • A list of customers they have referred

To learn more, visit Gameball Referral Program.

3. Details Panel

  • Total Amount Spent: Overall spending captured through your platform.

  • Current Tier: Customer’s current VIP tier.

  • Points Balance: Total earned points, broken down into active and pending.

4. Segments & Tags

You can view the tags and segments the customer belongs to:

  • Tags: Manually added labels to help with grouping and targeting. Learn more

  • Segments: Rule-based or RFM segments automatically applied based on behaviors and configurations. Learn more

  • RFM Segments: Behavioral-based classifications for recency, frequency, and monetary value. Learn more

5. Family Wallet

If your program has Family Wallet enabled, this section will show the customer’s wallet group with the combined points balance.

Learn more in the Family Wallet article.

6. Recent Events

Displays a timeline of customer interactions or events triggered on your platform. You can click Show More to load additional recent events.

Learn more in the Customer Events article.

7. Reward Campaigns History

This section lists all the campaigns the customer has completed or participated in. For each campaign, you can:

  • View the name and type of campaign

  • See how many times it was completed

  • Identify which are completed vs. in-progress

Clicking a campaign name will redirect you to its configuration page.


Actions You Can Take

At the top of the customer profile, you will find several management options:

Action

Description

Include/Exclude Customer

You can use the toggle on the top of the page to include or exclude the customer from your Gameball loyalty program.

Adjust Balance

Add or deduct points from their balance.

Adjust Tier

Manually change the customer's VIP tier.

Reward a Campaign Manually

Trigger any configured campaign for this customer manually.

Extract

Export the customer activities list to a CSV file.

Read more about this through Export Your Customer Activities Log

Delete

Remove the customer from Gameball (only available for non-platform-based clients).


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