Keeping track of your business performance helps you make better decisions and achieve your business goals. Tools that give you deep insights into the overall performance through business analytics. Knowing how applying loyalty strategies directly impacts your business performance makes monitoring the performance of the loyalty system equally as important as tracking the business growth itself; this is why Gameball has created an analytics section.
Gameball analytics helps you keep track of all loyalty and business-related data. Here are brief examples of some of the information you will find in the analytics sections:
Track your total sales from Gameball programs.
Learn how much your customers spend on your store and further details on your players’ placed orders.
Gain insights into your customers' behavior to better tailor your loyalty and retargeting strategy on Gameball.
Impact of Gameball on your revenue, business performance, and growth through Return on Investments (ROI) analytics.
Where to find Gameball's analytics section?
Go to Gameball Dashboard. From the left bar, under Data, click Analytics.
You will be on the Sales and Revenue page.
There are four analytics sections you can explore:
What do I need to know before diving into the analytics?
When looking straight at numbers and graphs for the first time, it might seem complicated or hard to grasp.
Here are some quick tips that will help you figure out what each number or graph means and how to navigate and assemble them according to your preferences:
A. Analytics time span
When you are at any of the analytics pages, you can display the data from a particular time span or display all the data from the time you activated your program.
Click on the button at the top right of any page to select your preferred time span.
❗️ Note: you can manually select a time span to display data between two random dates by clicking "pick a date.."
When you apply a time span filter, data that are impacted by this will show the progression or difference of numbers according to the selected period.
There are two types of data:
Progression (highlighted in Green): shows if there is an increase in numbers during the selected period.
Regression (highlighted in Red): show there is a decrease in numbers during the selected period.
B. Tooltip for data elaboration
If you find yourself uncertain about what specific data refers to precisely, use your cursor to point at the Information Icon beside the data title to read a brief explanation about it.
❗️Note: another way to gain a deeper understanding of what each piece of data reflects is by checking our other help center articles.
C. View the full report
You can view more details about each type of data by clicking View Report.
Once you click on View Report, you will be able to see a detailed graph of the data in respect of the set time span.
D. Compare data displayed on charts
When viewing a report of data on Gameball analytics, you will find that you can compare data from two different time spans. Switch the toggle "compare data" after clicking View Report.
Then use the two filters on top of the graphs to set two time spans you want to compare data with.
E. Export reports
You can export each report you view on its own to a CSV file by clicking Export on the top right of your data.