Keeping track of your business performance helps you make better decisions and achieve your business goals. A tools that give you deep insights into the overall performance through business analytics. Knowing how applying loyalty strategies directly impacts your business performance makes monitoring the performance of the loyalty system equally as important as tracking the business growth itself; this is why Gameball has created an analytics section.
Gameball analytics helps you keep track of all loyalty and business-related data. Here are brief examples of some of the information you will find in the analytics sections:
General overview of the players' activity and engagement with the programs designed for them
Detailed data on the performance of each of the Gameball programs
Points transactions and redemption behavior
Impact of Gameball on your revenue, business performance, and growth through Return on Investments (ROI) analytics.
Where to find Gameball's analytics section?
Go to Gameball Dashboard, and click Analytics from the left bar.
You will be on the General Analytics page.
There are four analytics sections you can explore:
What do I need to know before diving into the analytics?
When looking straight at numbers and graphs for the first time, it might seem complicated or hard to grasp.
Here are some quick tips that will help you figure out what each number or graph means and how to navigate and assemble them according to your preferences:
A. Analytics time span
When you are at any of the analytics pages, you can display the data from a particular time span or display all the data from the time you activated your program.
Click on the button at the top right of any page to select your preferred time span.
❗️ Note: you can manually select a time span to display data between two random dates by clicking "pick a date.."
When you apply a time span filter, data that are impacted by this will show the progression or difference of numbers according to the selected period.
There are two types of data:
Progression (highlighted in Green): shows if there is an increase in numbers during the selected period.
Regression (highlighted in Red): show there is a decrease in numbers during the selected period.
B. Data impacted by time vs. data not impacted by time
When applying a time span, most data will adjust accordingly; however, there will be some that the time filter will not impact. This way, you can compare general overview numbers with those influenced by the time span.
❗️Note: Data not impacted by time will often be found on the top of the page
C. Compare data displayed on charts
When checking any data on Gameball, you will find that we use multiple forms to display it, one of which is charts. Charts are often used for data visualization. When using the "compare data" method.
To change your chart into compare data mode, click the Three dots Icon, then click Compare.
When you compare data, you will see two variables:
Not affected by time (displayed in light blue): describes all data from the beginning of the program's deployment.
Affected by time (displayed in blue): describes data following the time span that you had applied.
❗️Note: charts that do not have the compare feature switched on will be displayed in yellow and purple, whereas charts that have the compare feature switched on will change into blue and light blue.
D. Tooltip for data elaboration
If you found yourself uncertain about what specific data refers to precisely, use your cursor to point at the Information Icon beside the data title to read a brief explanation about it.
❗️Note: another way to gain a deeper understanding of what each piece of data reflects is by checking our other help center articles. Click here
E. Add and remove data boxes and charts from your Home page
When you log in to your Gameball account, you will first be on the dashboard's home page. You can customize your home page to display specific data. You can pick the numbers and charts you want to see first thing when you open your dashboard.
To add or remove a piece of data from the home page, go to the targeted data or chart, click the Three dots Icon, then click Add To Home or Remove From Home if it was already added there.
❗️Note: when you are on an analytics page, to distinguish between the numbers and charts displayed on the home page from those not, notice the star icon on the top left of the data box. If it exists, then this data is displayed on the home page.
Every piece of data under every analytics section is explained in detail in other analytics articles.