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Introduction to Rewards Campaigns
Introduction to Rewards Campaigns

Discover Gameball's Rewards Campaigns, formerly known as Challenges, and implement various reward strategies to achieve their objectives

Ganna Adnan avatar
Written by Ganna Adnan
Updated over a week ago

Rewarding your customers is a powerful way to drive engagement, increase loyalty, and boost sales. In this article, we'll introduce the different types of Reward Campaigns and highlight our ready-made templates designed to help you engage, acquire, retain, personalize, grow, and celebrate special occasions with your customers.

Types of Reward Campaigns:

  1. Action-Based Reward:

    • Rewarding customers based on specific actions they take, such as making a purchase, referring a friend, or completing a survey. Learn more.

  2. Time-Based Rewards:

    • Rewarding customers on certain dates or occasions, such as birthdays, anniversaries, or holidays, creates a sense of exclusivity and appreciation. Learn more.

  3. Points Multiplier Rewards:

    • Multiplying the points earned by customers when they make a purchase, previously known as Cashback Campaigns, incentivizes spending and drives repeat purchases. Learn more.

Ready-Made Reward Campaign Templates:

Gameball offers a range of ready-made templates categorized based on your objectives. These templates can be filtered by reward campaign types and include:

  1. Engage Templates:

    • Designed to increase customer engagement through gamification and interactive challenges. Learn More.

  2. Acquire Templates:

    • Aimed at attracting new customers and incentivizing them to take specific actions, such as making their first purchase. Learn More.

  3. Retain Templates:

    • Focused on retaining existing customers by rewarding them for their loyalty and encouraging repeat purchases. Learn More.

  4. Personalize Templates:

    • Tailored to each customer's preferences and behavior, offering personalized rewards and incentives to drive engagement and loyalty. Learn More.

  5. Grow Templates:

    • Geared towards growing your customer base and increasing sales through promoting a specific product or collection, and other growth-oriented activities. Learn More.

  6. Occasion Templates:

    • Celebrate special occasions such as birthdays, holidays, or milestones with your customers by offering exclusive rewards and promotions. Learn More.

How to Use Reward Campaign Templates:

  1. Log in to your Gameball Dashboard.

  2. From the left side menu, navigate to the Campaigns section on the left side menu and click on Rewards

  3. Choose the desired template based on your objectives, or choose to create a new reward campaign from scratch.

  4. Make the necessary adjustments.

  5. Activate the reward campaign to start rewarding your customers and driving desired behaviors.

Manage Your Campaigns Efficiently

Gameball offers convenient shortcuts to manage your reward campaigns seamlessly. When you access your campaigns through the Gameball Admin Dashboard, you'll find a comprehensive list of all your created campaigns along with their details.

By clicking on the points beside each campaign, you'll unlock a range of options to streamline your campaign management process. Here's a breakdown of the available shortcuts.

Shortcut

Description

Duplicate

Create an identical copy of the selected campaign. This is useful when you need to replicate a campaign with minor adjustments.

Activate/ Deactivate

Toggle the active status of the campaign. Easily enable or disable a campaign to control its visibility and functionality.

Edit

Make adjustments to the settings and details of the selected campaign. Access the campaign's inner page to modify its configuration as needed.

Delete

Permanently remove the selected campaign. Exercise caution when using this option, as deleted campaigns cannot be recovered.

By utilizing these shortcuts, you can efficiently manage your reward campaigns, saving time and ensuring that your customer engagement strategies remain dynamic and effective.


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